(MENAFNEditorial)
Growth in Nigeria's urban population resulted in strong and rising demand for laundry care products in 2014. The country's urban population rose by 820000 households in 2014 to comprise 54% of the total population of Nigeria as many satellite towns are expanding to become suburbs of the major cities of Lagos and Abuja whilst many other Nigerian cities also continue to expand as rural dwellers seek more stable and secure employment. Urban dwellers are more likely to use task-specific laundry...
Euromonitor International's Laundry Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage: Carpet Cleaners Fabric Softeners Laundry Aids Laundry Detergents.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
LAUNDRY CARE IN NIGERIA
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 9 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 10 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 11 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 14 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Eko Supreme Nigeria Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Eko Supreme Nigeria Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Eko Supreme Nigeria Ltd: Competitive Position 2014
Executive Summary
Home Care Grows Faster in 2014 Than Over the Review Period
Local Producers and Vibrant Competition Key To Driving Growth in 2014
Unilever Nigeria Plc Fights Back Against Competition Through Brand Renewal
Traditional Distribution Channels Remain Important Despite Growth in Modern Retailing
Forecast Growth Expected To Be Strong
Market Indicators
Table 16 Households 2009-2014
Market Data
Table 17 Sales of Home Care by Category: Value 2009-2014
Table 18 Sales of Home Care by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Home Care: % Value 2010-2014
Table 20 LBN Brand Shares of Home Care: % Value 2011-2014
Table 21 Distribution of Home Care by Format: % Value 2009-2014
Table 22 Distribution of Home Care by Format and Category: % Value 2014
Table 23 Forecast Sales of Home Care by Category: Value 2014-2019
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources
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