UAEs corporate biking culture set to shift gears


(MENAFNEditorial) Dubai, June 1st, 2015: Albatha, one of the oldest and largest private business holdings in the UAE and with over 6,100 employees, highlights the benefits of workplace fitness through its corporate cycling initiative. Cycling has various health benefits, including cardiovascular fitness, muscle strength, improved posture, in addition to decreased body fat levels. The company aims to share its 'cycling' success story and inspire other organisations to embark on similar initiatives to strengthen the health of their employees.

Albatha is comprised of 30 autonomous companies specializing in various sectors such as healthcare, automotive, manufacturing, engineering, electronics, food and real estate, among others.

Ishaque Noor, Group Managing Director of Albatha, said, "Cycling is the new golf, as what they say. Our corporate cycling initiative is a step towards inspiring our employees towards a more active way of living. We encourage all of them to live better and healthier lifestyles through various health activities and programs. Since this sport is gaining popularity around the world and the region, we decided to formally join in and take the cycling initiative as our corporate fitness mantra. It also strengthens relationships and promotes bonds between the employees and when the whole team fosters a great relationship, the team is more motivated and the quality of work is better.

Over the past few years, international companies are being involved in corporate cycling activities, for this sport can foster stronger relationships as the employees share a common achievement and activity. Albatha's mission is to improve the quality of life for its people, consumers, clients, and society and with this cycling initiative; the business holding is taking strides in improving its employee's lives by promoting overall wellness. With national health issues in the UAE affecting adults and children alike, most companies and organizations provide programs and initiatives to improve the quality of its people's lives.

"Health and productivity is interrelated. When a workplace is healthy, the employees are happier and more productive. Team building activities motivate employees and builds trust while improving overall workplace health, putting the employees in touch with the outdoors and letting them spend time together from enjoying the benefits of cycling," added Noor.

During the launch of this initiative Noor also stated that, "In Albatha, business and values are inseparable. We are advocating employees to take part in a wellness initiative through corporate cycling. We want to add more value to the lives of our employees, as well as to inspire other companies to do the same. Workplace health is a key requirement for organizations today and such initiatives this will be an advantage to UAE's economic growth".

Most international companies are starting to take part in corporate cycling events. Some companies see it as an opportunity to talk about business, as some hold cycling activities with clients, while others choose cycling to raise money for worthy causes.

Albatha's business is spread across the Middle East and North Africa region with a distribution network that expands from the Indian subcontinent to Europe. Albatha represents over 200 international corporations serving them with their business and branding needs in the most effective and professional manner.


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