(MENAFN- Khaleej Times) Much of DWTCs strong performance in 2014 is attributable to its priority focus on three strategic areas.
Dubai — The Dubai World Trade Centre Authority (DWTC Authority) has announced its 2014 numbers recording a 10 per cent year-on-year growth in visitor volumes over 2013 to deliver a new high of 2.45 million in annual traffic.
The Middle East North Africa and South Asia’s (Menasa) largest venue operator and home-grown event organiser continued to spur growth across the meetings incentives conferences and exhibitions (Mice) sector in 2014 attracting a record number of regional and international trade visitors conference delegates business tourists and domestic and leisure attendees to the growing scale and variety of events within Dubai’s Mice calendar.
“Our 2014 double digit growth across key performance metrics is testament to the committed efforts to lay a strong foundation and build on it with regular strategic alignment of our plans with the wider Dubai Plan 2021. DWTC has delivered consistent year-on-year growth in the scale of our Mice calendar not only in the number of events we host but also in the variety and the quality of traffic we attract” said Helal Saeed Almarri director general of the DWTC Authority and the Dubai Department of Tourism and Commerce Marketing and CEO of DWTC.
Much of DWTC’s strong performance in 2014 is attributable to its priority focus on three strategic areas. The first was to enable events to continue growing with capital investment in venue capacity expansion and facility enhancement.
The second was to deliver a richer and more diversified calendar of events by partnering with organisers on content development and visitor acquisition. And the third was to increase attractiveness to international participants and drive GDP impact by working with the wider tourism sector to deliver a ‘smart’ and seamless business destination proposition.
With a total of 93 exhibitions — delivering on average 23000 visitors per event — the venue also witnessed a substantial increase in the mid-sized exhibition segment signalling strong future growth potential.
DWTC recently announced plans to build customised and flexible event space adding a 15500sqm extension to its current indoor complex space taking the available multipurpose indoor event and exhibition capacity to over 121984sqm when it becomes operational from Q1 2016.
Delegate attendance to meeting and conferences nearly doubled in 2014 compared to the previous year. Across all business event types DWTC welcomed more than 901000 foreign attendees in 2014 representing 39 per cent of the overall trade participant numbers.
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