(MENAFN- Emirates News Agency (WAM)) Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, is teeing up an ambitious golf tourism drive to strengthen the UAE capital's standing as a world-class golfing destination by targeting expanding golf markets in Europe, China, India and across the GCC as well as the UAE.
Pitching the extensive promotional push to the emirate's golf industry partners, TCA Abu Dhabi is set to get into full swing through the establishment of a powerful Industry Development Committee, IDC, supported by Abu Dhabi's leading golf courses, tour operators, hoteliers and destination promotion agencies, which will work together to fulfil the emirate's expanding golf tourism ambitions.
Targeting a wide range of consumer and travel trade marketing and awareness building activities, a new dedicated golf portal on visitabudhabi, the official Abu Dhabi destination promotion website, will be the focus of the marketing drive for golf enthusiasts and serve as a one-stop-shop to connect them with a range of golf holiday options and direct booking tools connected directly to the emirate's golf industry professionals.
The IDC is also focussed on facilitating extensive networking opportunities for the leading golf courses and tour operators, driving engagement across the board ahead of the build up to the busy winter golfing season across the emirate.
"Abu Dhabi is now perceived as one of the world's foremost golf destinations, and through our Golf In Abu Dhabi initiative, we have been able to attract visitors to the emirate to enjoy our golfing experience by growing awareness of the diversity of our courses to develop the golf tourism sector," said Sameer Taher Bagaber, IDC Golf Clubs Chairman and Section Manager, Strategy and Policy Department, TCA Abu Dhabi.
"Our international golfing footprint is also widening and visitors are becoming increasingly sophisticated in how they research and book their stay, so by expanding the availability of golf information and direct booking access via the visitabudhabi website represents a significant regional competitive advantage and broadens the opportunity to extend our golf tourism message to other regular website users," he added.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.