(MENAFNEditorial)
Advertising linked to high-profile sports events was the main driver of growth in 2014. The strategy resonates with young consumers - the main target group. The key event of 2014 was the FIFA World Cup and many sports drinks manufacturers invested heavily to include this in their product promotions. For example Guangdong Jianlibao Group invested CNY30 million to purchase peak advertising time on the top-rated CCTV channel during its World Cup live broadcast programme. The number of consumers...
Euromonitor International's Sports Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
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- http://www.fastmr.com/prod/1000853_sports_drinks_china.aspx?afid=101
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Sports Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
SPORTS DRINKS IN CHINA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Category Data
Table 1 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019
Executive Summary
Premiumisation Continues
Small Companies Gain Share
Win-win Mergers and Acquisitions Between International and Domestic Companies
Lemon-flavoured Soft Drinks Prevail
Soft Drinks Shows A Slow-down Growth
Key Trends and Developments
"near-water" Concept Promotes New Product Development
Soccer World Cup Boosts Sports Drinks and Enegy Drinks
Natural and Functional Plant-based Drinks Preveils
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2009-2014
Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2009-2014
Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 37 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/1000853_sports_drinks_china.aspx?dt=t&afid=101
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