(MENAFN- Emirates News Agency (WAM)) Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of Ajman Tourism Development Department, ATDD, has approved ATDD's plan for a roadshow promoting tourism to the Emirate of Ajman in a number of Chinese cities.
During a meeting with members of ATDD's representation committee, Sheikh Abdulaziz highlighted the importance of opening and exploring new markets with the aim of achieving the target of five million visitors to Ajman annually by 2021, in accordance with Ajman Vision 2021 and ATDD's strategic plan.
"Not all markets are the same, so that you have to adopt the proper promotional tool for each market," Sheikh Abdulaziz said, highlighting the necessity to establish new contact channels with stakeholders in every market.
The ATDD General Manager, Faisal Al Nuaimi, said that China's roadshow plan would include trips to Guangzhou, Shanghai and Beijing, while the delegation would include representatives for a number of hotels, including Ajman Saray, Kempinski Ajman, the Ajman Palace, Fairmont Ajman, Ramada Beach, Ramada Hotel and Suites and the Crown Palace, in addition to a number of travel agencies.
During the meeting, Sheikh Abdulaziz also reviewed the results of ATDD's recent participation in the ATM 2015 exhibition in Dubai, and issued directives for the department to seek new markets in India and Central Europe.
At the end of the meeting, the ATDD Chairman hosted an open session with representatives of hotel and hotel apartment establishments, travel agencies and tourism restaurants in Ajman to follow up their work progress and listen to their suggestions regarding developing every tourism-related sector.
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