(MENAFNEditorial)
Home care continued to record value growth in 2014 with rising consumer confidence in Macedonia boosting retail sales. Volume demand for home care products was quite stable while moderate unit prices across most home care areas ensured positive growth. All home areas managed to record positive value growth while a few recorded stagnating or moderate declines in volume sales.
Euromonitor International's Home Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/1001000_home_care_macedonia.aspx?afid=101
Product Coverage:Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
HOME CARE IN MACEDONIA
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Continues To Grow in 2014
Abundance of Innovation and New Product Launches in Home Care in 2014
Home Care Almost Entirely Dominated by International Companies
Supermarkets Is Largest Home Care Products Distribution Channel
Forecast Period Growth Set To Be In-line With That Recorded Over Review Period
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Alkaloid Ad Skopje in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 2 Alkaloid ADSkopje: Key Facts
Summary 3 Alkaloid AD Skopje: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alkaloid AD Skopje: Competitive Position 2014
Saponia Dd in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 5 Saponia dd: Key Facts
Summary 6 Saponia dd (Saponia Komerc dooel only): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saponia dd: Competitive Position 2014
Sarantis Sa Group in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 8 Group Sarantis SA: Key Facts
Summary 9 Group Sarantis SA (Sarantis Skopje dooel only): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Group Sarantis SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Air Care: % Value 2010-2014
Table 14 LBN Brand Shares of Air Care: % Value 2011-2014
Table 15 Forecast Sales of Air Care by Category: Value 2014-2019
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2009-2014
Table 18 Sales of Bleach: % Value Growth 2009-2014
Table 19 NBO Company Shares of Bleach: % Value 2010-2014
Table 20 LBN Brand Shares of Bleach: % Value 2011-2014
Table 21 Forecast Sales of Bleach: Value 2014-2019
Table 22 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2009-2014
Category Data
Table 24 Sales of Dishwashing by Category: Value 2009-2014
Table 25 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 27 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 28 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2009-2014
Table 31 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 32 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 33 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 34 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2009-2014
Category Data
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/1001000_home_care_macedonia.aspx?dt=t&afid=101
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