Depilatories experienced sluggish development in 2014 growing by just 1% in current value terms on the previous year. The category is mature and competition intense. Sales are in addition held back from the fact that it has become increasingly common for Swedish women to invest in permanent hair removal procedures. Laser treatment has reached wider acceptance and the price has reached such levels that many consider it worth the money. Handheld laser hair removers for use in the home have also...

Euromonitor International's Depilatories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:Hair Removers/Bleaches Women's Pre-Shave Women's Razors and Blades.

Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

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 * Get a detailed picture of the Depilatories market;
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 * Use five-year forecasts to assess how the market is predicted to develop.

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Report Table of Contents:

DEPILATORIES IN SWEDEN
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2009-2014
Table 2 Sales of Depilatories by Category: % Value Growth 2009-2014
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Depilatories: % Value 2010-2014
Table 5 LBN Brand Shares of Depilatories: % Value 2011-2014
Table 6 Forecast Sales of Depilatories by Category: Value 2014-2019
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2014-2019
Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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