(MENAFNEditorial) du, the employer of choice in the UAE, awarded 74 of its UAE National employees, working at the Fujairah Call Centre, certificates from the renowned British Institute of Leadership and Management, for completing an intensive training course, at an impressive graduation event, attended by His Excellency Mohammed Khalifa Al Zeyoudi, Director of the Fujairah Human Resources Department, and Ibrahim Nassir, Chief Human Capital and Administration Officer at du.
Four groups of du's Fujairah Call Centre employees attended the training programme and 100% completed it successfully. Following the training, du employee knowledge levels had increased by 75% and the staff reported a 98% satisfaction score in the training they had received.
His Excellency Mohammed Khalifa Al Zayoudi said: "du plays a significant role in its efforts towards Emiratisation, its commitment is reinforced in its ability to provide job opportunities for women, especially working mothers, in addition to its high-percentage of Emirati workforce. du's unwavering support of the Emirate's Nationalisation efforts is evident in its continued investment in employees in the Emirate."
du opened the Fujairah Call Centre in 2011, and over 1000 candidates were assessed in the recruitment event. The Centre, which is 100% run by Emiratis, has grown to develop the talents of its staff, 94% of whom are Emirati Women, with the majority being working mothers.
"We are very proud of the staff in our 100% Emirati call center, the first of its kind in the country, who have grown from strength to strength. As an Emirati company, we are committed to helping shape the next generation of ICT leaders in the country by providing them the tools and the opportunity to shape the business. Through certifications and professional training, we aim to improve the skill sets of our Emirati staff, while increasing employee engagement," said Ibrahim Nassir.
Between 2012 and 2014, the centre experienced a 57% increase in the number of calls handled annually. In addition, last year the average speed for answering calls was just six seconds and based on post call survey responses, resulting in 94% of customer ratings being good or very good. Furthermore, the turnover rate at the Fujairah Call Centre decreased by 85%. du is the world's only telecom to receive Gallup Great Workplace Award in 2014, which sets high standards for employee engagement.
According to du's 2014 sustainability report, the company exceeded its targeted Gallup engagement level scores of 4.22 and achieved a score of 4.29 across the organisation. du is committed to its Nationalisation efforts and its 100% Emirati run Fujairah call centre continues to serve as a model for Emiratisation in the
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