(MENAFN- Arab Times) Silverline, the leading brand of Turkish built-in kitchen appliances industry, was launched in Kuwait recently with Al Wazzan United Trading Co, the leader of kitchen appliances market in the country being appointed as its sole authorised distributor and agent in Kuwait. The launch was held at Four Points Sheraton Hotel in the presence of Silverline CEO Mustafa Lacin, Deputy General Manager Selim Aksu, Export Director Unsal Kologlu, Silverline Director Vincenzo Godio, Al Wazzan United Trading Co General Manager Zaid Al Wazzan, Electronics Division Manager Hashim Al Nassem as well other guests from the Kuwait business sector and members of the local press.
Silverline is the fifth biggest hood manufacturer in Europe and amongst top 10 in the world with its production capacity and currently operating in 63 countries all over the world. Celebrating its 21st anniversary this year, Silverline Built-in Appliances Co that is amongst the top 500 exporting companies in Turkey, has been expanding its brand globally. Silverline has set its route toward such regions that are quite advantageous in logistics and performing pretty well with their solid economy, hence, Silverline considers Kuwait as one of those countries in such regions with its average of 50,000USD GDP, growing rate of young population and fast developing luxury housing sector.
"The recent addition of Kuwait to Silverline's export area network is part of the company's export and operations expansion in the Gulf region in the recent years and we are happy to bring Silverline built-in appliances to Kuwait," stated Lacin as he thanked all the attendees during the launch.
Meanwhile, Aksu showed a short video presentation of Silverline's history and success story that originated in Turkey. He outlined that they have chosen Al Wazzan United Trading Co as its sole authorised distributor and agent in Kuwait because of its outstanding business stature in the country as the leader in kitchen appliances. Silverline that offers high quality products and innovative design at competitive prices shall carry on its activities in Kuwait through Al Wazzan United Trading Co which belongs to the Al Wazzan family, one of the most distinguished and reliable families in the country.
Silverline that attracts a great interest from final consumers for its environmental, fast, hi-tech and multi-functional products, will offer a complete kitchen solution with its built-in hobs, ovens, hoods, refrigerators and dishwashers in Kuwait. On the other hand, Al Wazzan United Trading Co has plans of opening several Silverline exclusive shops in the next three-year period and reaching a significant market share with the brand.
Meanwhile, Godio described Silverline and Al Wazzan's partnership similar to a wedding of a couple bound by trust, strength and excellent quality of union of two highly successful companies.
"Thanks to this new strong cooperation, the brand aims to make an impressive entrance to the Kuwaiti market. It has all required high technology and quality to compete with other worldwide known actors in the market," he stated.
Godio pointed out that quality has always been a basic principle in Silverline's understanding of manufacturing and marketing. "We know that our customers are expecting high quality standards and we improve ourselves in every possible way to be able to realise these expectations. Innovation is one of the most important philosophy of our company and with our creative and far-sighted R&D team. We try to meet the needs and wants of our customers," he explained.
On his part, Al Wazzan thanked Silverline and its management for choosing Al Wazzan United Trading Co as its sole authorised distributor and agent in Kuwait and for its trust in the company as he vowed to take Silverline to a greater business height in Kuwait.
Silverline has significant market shares in many countries.For instance, while reaching an average of 15 % market share each year in an industrial giant like Germany, it keeps its market share of 12 % in Morocco and Denmark. Silverline that carries on its sales activities under its own brand in 30 countries around the world, draws a rising graph recently in branding activities. Having an overseas export network including in the US, India, Australia, Argentina, Ireland, Spain, Ecuador, Bahrain, Morocco, France, Colombia, Italy, Mauritania, Nigeria, Norway, New Zealand, Thailand, Jordan, the UK, Silverline meets its customers demands through its exclusive showrooms in countries such as Denmark, Germany, Morocco, Iraq, Azerbaijan and Georgia.
Silverline with its own production facility in Turkey covering an area of 85.000 m is quite ambitious in designing as well. Its strong R & D team is managing to combine aesthetics and functionality with high technology, makes itself a cut above the rest with its environmentalist and energy saving products. With its distinction both in design and in technologies, Silverline has bagged several awards from numerous prestigious organisations of the world. From 2009 to date, the company has been granted 101 international awards either in design or in innovation and functionality from the contests which it had joined such as the Plus X, Reddot, Germany Design Awards, Kitchennovation and IF Design Award.
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