(MENAFNEditorial)
Air care in the Netherlands is a category in crisis as it faced further substantial losses in value sales during 2014. The category as a whole declined by 4% in current value over the course of the year. Several factors contributed to this very negative performance. One major issue the category faces is that supermarkets and parapharmacies/drugstores lost distribution value share in air care over the course of the year to the benefit of more discount-orientated retailers. Most recently...
Euromonitor International's Air Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/1000451_air_care_netherlands.aspx?afid=101
Product Coverage:Candle Air Fresheners Car Air Fresheners Electric Air Fresheners Gel Air Fresheners Liquid Air Fresheners Other Air Care Spray/Aerosol Air Fresheners.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
AIR CARE IN THE NETHERLANDS
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2009-2014
Table 2 Sales of Air Care by Category: % Value Growth 2009-2014
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 4 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 5 NBO Company Shares of Air Care: % Value 2010-2014
Table 6 LBN Brand Shares of Air Care: % Value 2011-2014
Table 7 Forecast Sales of Air Care by Category: Value 2014-2019
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Nederland BV: Competitive Position 2014
Executive Summary
Low Consumer Confidence Harms Home Care Sales
Concentration and Integration of Functional Benefits Come To the Fore
Large International Companies and Private Label Dominate
the Retail Distribution of Home Care Moving Away From Supermarkets
Concentration and Shift in Distribution Contribute To Decline in Sales
Key Trends and Developments
Strong Push for Environmental Sustainability in Home Care
Multifunctional Products Take Share From Specialist Products
Supermarkets Are Losing Ground
Market Indicators
Table 9 Households 2009-2014
Market Data
Table 10 Sales of Home Care by Category: Value 2009-2014
Table 11 Sales of Home Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home Care: % Value 2010-2014
Table 13 LBN Brand Shares of Home Care: % Value 2011-2014
Table 14 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 15 Distribution of Home Care by Format: % Value 2009-2014
Table 16 Distribution of Home Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Home Care by Category: Value 2014-2019
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources
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