Current value sales saw rather modest growth in beauty and personal care in Sweden during 2014 increasing by less than 2% on the previous year. The market is mature and price competition between mass-positioned products which dominate the market is intense. However as a result of a rather healthy demand for premium products in 2014 sales managed to see positive development. Premium products that were in high demand in 2014 include more advanced formulations CC and DD creams as well as...

Euromonitor International's Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at
 - http://www.fastmr.com/prod/1000974_beauty_personal_care_sweden.aspx?afid=101

Product Coverage:Baby and Child-specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Mass Beauty and Personal Care Men's Grooming Oral Care Oral Care Excl Power Toothbrushes Premium Beauty and Personal Care Sets/Kits Skin Care Sun Care.

Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Beauty and Personal Care market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

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Partial Table of Contents:

BEAUTY AND PERSONAL CARE IN SWEDEN
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 9 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 2 Beiersdorf AB: Key Facts
Summary 3 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 4 Beiersdorf AB: Competitive Position 2014
Cederroth Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 5 Cederroth AB: Key Facts
Summary 6 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 7 Cederroth AB: Competitive Position 2014
Kicks Kosmetikkedjan Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 8 Kicks Kosmetikkedjan AB: Key Facts
Summary 9 Kicks Kosmetikkedjan AB: Operational Indicators
Company Background
Chart 1 Kicks Kosmetikkedjan AB: Mitti by Kicks in Malmo
Internet Strategy
Private Label
Summary 10 Kicks Kosmetikkedjan AB: Private Label Portfolio
Competitive Positioning
Summary 11 Kicks Kosmetikkedjan AB: Competitive Position 2014
L'Oreal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 12 L'Oreal Sverige AB: Key Facts
Summary 13 L'Oreal Sverige AB: Operational Indicators
Competitive Positioning
Summary 14 L'Oreal Sverige AB: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2009-2014
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014
Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014
Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014
Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014
Table 20 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2011-2014
Table 21 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014
Table 22 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2011-2014
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2009-2014

Full Table of Contents is available at:
-- http://www.fastmr.com/prod/1000974_beauty_personal_care_sweden.aspx?dt=t&afid=101

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