(MENAFNEditorial)
The review period saw striking current value sales growth for home care. This was partly driven by population growth and by urbanisation with increasingly crowded and polluted cities boosting sales growth in many areas. However current value growth was also driven by extremely high annual inflation throughout the review period.
Euromonitor International's Home Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/1000998_home_care_iran.aspx?afid=101
Product Coverage:Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
HOME CARE IN IRAN
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Population Growth Urbanisation and High Inflation Fuel Dynamic Current Value Growth
Improved Economic Performance Supports Sales Growth in 2014
Domestic Giants Dominate Due To High Price of Imports
Independent Small Grocers Dominate While Supermarkets and Hypermarkets Gain Share
Ongoing Economic Problems Likely To Impact Sales in Forecast Period
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Behdad Hygienic Products Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 2 Behdad Hygienic Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Behdad Hygienic Products Co: Competitive Position 2014
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
Summary 4 Henkel Pakvash PJSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Henkel Pakvash PJSC: Competitive Position 2014
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 6 Paxan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Paxan Co: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 35 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 36 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2009-2014
Category Data
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/1000998_home_care_iran.aspx?dt=t&afid=101
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