QTA, UNWTO organise course for tourism professionals


(MENAFN- The Peninsula) Over 40 executives from public and private organisations in Qatar have completed a course in developing human capital in the tourism sector, organised by Qatar Tourism Authority (QTA) and conducted by UN World Tourism Organisation (UNWTO).

Participants benefited from the expertise of UNWTO, Themis Foundation and George Washington University.

The course examined key concepts, processes and best practices in developing tourism professionals and service providers, based on lessons learned internationally and in the Middle East and North Africa region.

Tourism provides one out of 11 jobs globally, making its potential to create jobs and boost employment a key aspect to the sector, said Hassan Al Ibrahim, Chief Tourism Development Officer, QTA.

"Development of human capital in tourism is crucial for the sustainability of a destination, as only professionals with the right knowledge, skills and attitude can develop, manage and deliver competitive tourism products and experiences."

Al Ibrahim said tourism employment delivers long-term social and economic benefits to countries, as it opens opportunities for small and medium businesses.

The course provided a platform for participants to examine successful policies, guidelines and strategies for tourism human capital development.

The course was part of a programme which includes modules a year delivered by UNWTO, Josoor Institute, International Association of Professional Congress Organisers, Global Association of the Exhibition Industry (UFI), and International Congress and Convention Association in association with QTA.

Through the programme, QTA aims to enhance skills of tourism professionals in Qatar and position the country as the regional hub for tourism education in the Gulf.

Over the past year QTA and its partners have trained about 500 industry professionals from across the region.


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