(MENAFNEditorial)
Other plant-based hot drinks was the largest category within other hot drinks in 2014. The category continued to record growth and was the best performer within other hot drinks. The key factor driving growth was convenience. These products are perceived as offering consumers a way to improve aspects of their health supplement their diets or meet other requirements.
Competitive Landscape
Mayushan Foods Co took over the position as the leading player in other hot drinks in Taiwan in 2014. The company has a strong profile in other plant-based hot drinks one of the widest distribution reaches and the largest range of products. The company’s products have mid-priced positioning. Mayushan Foods Co constantly engages in promotions to create product awareness.
Industry Prospects
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Taiwan’s declining birth rate is likely to further hamper sales of flavoured powder drinks and result in demand continuing to shrink over the forecast period. Companies within this category are expected to focus predominantly on children and may face difficulties expanding beyond this group.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Taiwan our research will save you time and money while empowering you to make informed profitable decisions.
The Other Hot Drinks in Taiwan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Other Hot Drinks in Taiwan?
* What are the major brands in Taiwan?
* What is the growth potential of other hot drinks such as chocolate drinks oat-based drinks and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products brand extensions or other emerging trends in the past year?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
OTHER HOT DRINKS IN TAIWAN
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019
Mayushan Foods Co Ltd in Hot Drinks (taiwan)
Strategic Direction
Key Facts
Summary 1 Mayushan Foods Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mayushan Foods Co Ltd: Competitive Position 2014
Executive Summary
Demand for Convenience
Younger Consumers Off Manufacturers' Radar
Other Plant-based Hot Drinks Posts Dynamic Growth
Npd Quiet Outside of Other Plant-based Hot Drinks
Tea and Other Plant-based Hot Drinks To Support Growth
Key Trends and Developments
Convenience of Alternatives Impacts Hot Drinks
Traditional Ingredients and Flavours Continue To Register Strong Demand
Hot Drinks Falling Out of Favour With Younger Consumers
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993834_other_hot_drinks_taiwan.aspx?dt=t&afid=101
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