(MENAFNEditorial)
A number of unhealthy consumer trends are supporting the development of the digestive remedies category. Poor diets are becoming more common due to the increasing demand for and availability of unhealthy processed food and beverages. Fast food sales in the US for example increased by just under US$8 billion over 2012-2013. Additionally the greater affordability and use of digital devices has led the population to become ever more sedentary. Volume sales of computers and smartphones posted respective CAGRs of 29% and 37% in the US over 2008-2013. Increasingly fast-paced and stressful lifestyles are also impacting on consumers’ digestive systems as the gut is especially vulnerable to tension. Stress will often induce physiological changes that cause gastrointestinal discomfort. These modern tendencies have significantly increased the frequency of acute digestive ailments such as indigestion bloating nausea and diarrhoea.
Competitive Landscape
The competitive landscape in the US digestive remedies market is increasingly fragmented. At the start of the review period the top three companies Procter & Gamble GlaxoSmithKline and Johnson & Johnson accounted for 32% of retail value sales. However in 2014 the top three companies held just 27% of retail value – Procter & Gamble with 11% Bayer with 9% and GlaxoSmithKline with 8%.
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Industry Prospects
The global digestive remedies category is expected to grow steadily in coming years with retail value sales seeing a CAGR of 2% to reach US$4.7 billion in 2019. Rising demand for these products is primarily driven by increasingly unhealthy lifestyles ageing populations and a greater awareness of gastrointestinal illnesses. However progressively difficult market conditions including greater competition and consumer trends towards health and wellness will limit growth potential as sales are expected to flatten each year throughout the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Digestive Remedies industry in USA our research will save you time and money while empowering you to make informed profitable decisions.
The Digestive Remedies in USA market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Digestive Remedies in USA?
* What are the major brands in USA?
* Are there any herbal/traditional home-made digestive remedies like charcoal which compete strongly with standard medicinal products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DIGESTIVE REMEDIES IN THE US
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Digestive Remedies by Category: Value 2009-2014
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Digestive Remedies: % Value 2010-2014
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2011-2014
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2014-2019
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Bayer Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 1 Bayer Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bayer Corp: Competitive Position 2014
Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 3 McNeil Consumer & SPECIALTY Pharmaceuticals: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2014
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 5 Walgreen Co: Key Facts
Summary 6 Walgreen Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Walgreen Co: Competitive Position 2014
Executive Summary
Consumer Health Maintains Strong Growth Trajectory in 2014
Sales of Private Label Products Fall
Merger and Acquisition Activity Shuffles Competitive Landscape
Non-store Retailing Plays Growing Role
Diverging Health Ideals Will Impact Consumer Health Forecast
Key Trends and Developments
Competitive Environment Driven by Mergers and Acquisitions Switches and Line Extensions
Press Throws Ink on Supplements
Health Conscious Americans Embrace Healthier Eating
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993678_digestive_remedies_us.aspx?dt=t&afid=101
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