(MENAFNEditorial)
The attractiveness of household appliances that provide convenience amid fast-paced lifestyles continues to drive sales of microwaves in South Africa. Relative to earlier in the review period however the category witnessed positive yet declining growth which may be attributed to economic pressures and the related strain on household financial health.
Competitive Landscape
Microwaves continued to be led by LG Electronics with a volume share of 34% in 2014 followed by Defy Appliances and Samsung Electronics with shares of 18% and 10% each respectively. Other players include Whirlpool Sharp Electronics Electrolux BSH Home Appliances and SMEG.
Industry Prospects
Microwaves is anticipated to witness a volume CAGR of 4% over the forecast period. Increasingly fast-paced lifestyles are likely to drive the demand for convenient appliances which will aid volume sales.
Full Report Details at
- http://www.fastmr.com/prod/993617_microwaves_south_africa.aspx?afid=101
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in South Africa our research will save you time and money while empowering you to make informed profitable decisions.
The Microwaves in South Africa market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Microwaves in South Africa?
* What are the major brands in South Africa?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
MICROWAVES IN SOUTH AFRICA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2009-2014
Table 2 Sales of Microwaves by Category: Value 2009-2014
Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
Table 5 Sales of Microwaves by Type: % Volume 2010-2014
Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
Table 8 Microwaves by Distribution Format: % Volume 2009-2014
Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Defy Appliances (pty) Ltd in Consumer Appliances (south Africa)
Strategic Direction
Key Facts
Summary 1 Defy Appliances (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Defy Appliances (Pty) Ltd: Competitive Position 2014
Executive Summary
Demand Despite Poor Economic Growth
South Africa's Escalating Energy Crisis
Margins Within Private Label Remain Attractive
Sustained Dominance of Store-based Retailing
Forecast Remains Positive
Key Trends and Developments
Energy Crises Encourages Energy Efficiency
Store-based Retailing Dominates
South Africa's Mediocre Economic Performance
the Trend Towards Premiumisation
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 23 Sales of Small Appliances by Category: Volume 2009-2014
Table 24 Sales of Small Appliances by Category: Value 2009-2014
Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993617_microwaves_south_africa.aspx?dt=t&afid=101
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