(MENAFNEditorial)
Health scares continued to hit Saudi Arabia in 2014 with the prevalence of the MERS-CoV virus. Up to October 2014 796 cases were diagnosed with 338 deaths. Furthermore a lack of pesticide control from the government has also led to widespread illnesses including Dengue fever viral infections and regular outbreaks of influenza and the common cold. The spread of diseases is further exacerbated by the influx of pilgrims from around the world to the two holy cities of Mecca and Medina. These epidemics have led the general public to become more hygiene-conscious thus driving up demand for various products such as surface care wipes hand sanitisers and face masks.
Competitive Landscape
Johnson & Johnson Inc continued to lead wipes in 2014 with a 23% value share. The company’s strength is in the largest category of baby wipes in which it also holds the leading position. Its reputation as the leading provider of high quality baby products has helped consumers remain loyal to the Johnson’s Baby brand. The company remained active in 2014 not only in the broadcast media but also on social media sites such as Facebook and YouTube regularly communicating with its customers. A notable campaign from the company in 2014 was a competition held via Facebook for its Johnson’s Baby wipes in which mothers were invited to upload a picture of their baby’s first ‘messy moment’ and win a family photo shoot. Such campaigns and competitions helped the company to maintain both brand awareness and its leading position.
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Industry Prospects
Hygiene practices are expected to further improve over the forecast period due to ongoing concerns about deadly viruses. Saudi Arabia is a religious hub for Muslims around the world who visit the country on a pilgrimage to the two holy cities of Mecca and Medina. Religious tourism is expected to continue to rise in the future given massive expansion projects in the two holy cities. This rise in incoming tourists also brings with it the threat of various epidemics. Over the review period several outbreaks such as avian flu and MERS-CoV hit the country while viral infections such as influenza and Dengue fever are also common. As a result the government is trying to educate the general population about better hygiene practices both at home and outdoors. This will benefit wipes particularly those with antibacterial properties.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Saudi Arabia our research will save you time and money while empowering you to make informed profitable decisions.
The Wipes in Saudi Arabia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wipes in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
WIPES IN ECUADOR
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2009-2014
Table 2 Retail Sales of Wipes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Productos Familia Sancela Del Ecuador SA in Tissue and Hygiene (ecuador)
Strategic Direction
Key Facts
Summary 1 Productos Familia Sancela del Ecuador SA: Key Facts
Summary 2 Productos Familia Sancela del Ecuador SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Productos Familia Sancela del Ecuador SA: Competitive Position 2014
Executive Summary
Growth Slows in 2014
Government Regulations Affect Tissue and Hygiene
International Brands Maintain Strong Positioning
Grocery Retailers Is the Leading Distribution Channel
Stable But Slower Growth Expected
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/994008_wipes_saudi_arabia.aspx?dt=t&afid=101
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