(MENAFNEditorial)
Due to declining employment and economic stagnation over the review period domestic demand in Bulgaria weakened considerably. Over time large numbers of consumers adjusted their spending habits towards purchasing during promotions. In 2014 internet retailers delivered many promotions – culminating with the second edition of Black Friday. Some of the discounts and advertising on these occasions proved to be manipulative as attested by an investigation of the Competition Protection Commission which imposed record fines – but the approach was effective and drew consumers to online stores.
Competitive Landscape
The two largest consumer electronics retailers – Technopolis (Videolux OOD) and TechnoMarket Europa (K&K Electronics EAD) contributed most to sales growth in 2014 due to staging a second edition of Black Friday. Internet retail revenue at TechnoMarket Europa surged by 135% over the prior year and sales at Technopolis jumped 69%. As a result the combined share of both retailers jumped from 24% to 40%.
Full Report Details at
- http://www.fastmr.com/prod/993908_internet_retailing_bulgaria.aspx?afid=101
Industry Prospects
Over the forecast period internet retailing is expected to continue to deliver strong growth although at a weaker rate than over the review period. While the unique advantages of the internet will match an increasingly cost-conscious consumer base the risk of tightening fiscal control and regulation will increase as the channel gains mass.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Bulgaria our research will save you time and money while empowering you to make informed profitable decisions.
The Internet Retailing in Bulgaria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Bulgaria?
* How quickly is internet retailing growing in Bulgaria?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
INTERNET RETAILING IN BULGARIA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2009-2014
Table 2 Internet Retailing by Category: % Value Growth 2009-2014
Table 3 Internet Retailing Company Shares: % Value 2010-2014
Table 4 Internet Retailing Brand Shares: % Value 2011-2014
Table 5 Internet Retailing Forecasts by Category: Value 2014-2019
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2014-2019
Praktiker Bulgaria Ead in Retailing (bulgaria)
Strategic Direction
Key Facts
Summary 1 Praktiker Bulgaria EAD: Key Facts
Summary 2 Praktiker Bulgaria EAD: Operational Indicators
Internet Strategy
Summary 3 Praktiker Bulgaria EAD: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Praktiker Bulgaria EAD: Praktiker Home Improvement and Gardening Stores in Sofia View 1
Chart 2 Praktiker Bulgaria EAD: Praktiker Home Improvement and Gardening Stores in Sofia View 2
Private Label
Summary 4 Praktiker Bulgaria EAD: Private Label Portfolio
Competitive Positioning
Summary 5 Praktiker Bulgaria EAD: Competitive Position 2014
Videolux Ood in Retailing (bulgaria)
Strategic Direction
Key Facts
Summary 6 Videolux OOD: Key Facts
Summary 7 Videolux OOD: Operational Indicators
Internet Strategy
Summary 8 Videolux OOD: Share of Sales Generated by Internet Retailing
Company Background
Chart 3 Videolux OOD: Technopolis Electronics and Appliance Specialist Retailers in Sofia View 1
Chart 4 Videolux OOD: Technopolis Electronics and Appliance Specialist Retailers in Sofia View 2
Private Label
Competitive Positioning
Summary 9 Videolux OOD: Competitive Position 2014
Executive Summary
Growth Stalled
Financial Uncertainty Undermines Investor and Consumer Confidence
Grocery Retail Overtakes Non-grocery
Some International Retailers Consider Market Exit Options
Negligible Growth Moving Forward
Key Trends and Developments
Economic Outlook
Foreign Direct Investment
Government Regulation
Demography
Market Indicators
Table 7 Employment in Retailing 2009-2014
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 17 Non-Grocery Specialists: Value Sales Outlets and Selling Space 2009-2014
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993908_internet_retailing_bulgaria.aspx?dt=t&afid=101
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