(MENAFNEditorial)
In 2014 health and wellness (HW) demonstrated current value growth that is marginally higher compared with the review period CAGR. This was as a result of the increasing number of consumers who are health conscious and interested in healthier food and beverages. Bottled water continued to have the highest value sales of HW followed by bakery. RTD tea registered the highest value growth as it was perceived as a refreshing alternative to carbonates.
Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014 allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.
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Product coverage:Health and Wellness by Category Health and Wellness by Prime Positioning Health and Wellness by Type.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
HEALTH AND WELLNESS IN TURKEY
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Hw Demonstrates A Good Performance in 2014
Rising Urbanisation and Education Levels Significantly Affect Hw Growth
Hw Competitive Environment Is Very Fragmented
Independent Small Grocers and Homeshopping Are Most Important Distribution Channels
Hw Is Expected To Register Positive Value Growth Over the Forecast Period
Key Trends and Developments
Increased Urbanisation and Education Levels Are the Main Determinants of Growth in Hw Food and Beverages
the Overall Hw Competitive Environment Is Highly Fragmented
General Consumer Awareness of Hw Products Is Increasing
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2009-2014
Table 2 Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 3 Sales of Health and Wellness by Category: Value 2009-2014
Table 4 Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2009-2014
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2009-2014
Table 7 NBO Company Shares of Health and Wellness: % Value 2010-2014
Table 8 LBN Brand Shares of Health and Wellness: % Value 2011-2014
Table 9 Distribution of Health and Wellness by Format: % Value 2009-2014
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2014
Table 11 Forecast Sales of Health and Wellness by Type: Value 2014-2019
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 13 Forecast Sales of Health and Wellness by Category: Value 2014-2019
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
Erbak-uludag Mesrubatlari As in Health and Wellness (turkey)
Strategic Direction
Key Facts
Summary 2 Erbak-Uludag Mesrubatlari AS: Key Facts
Summary 3 Erbak-Uludag Mesrubatlari AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Erbak-Uludag Mesrubatlari AS: Competitive Position 2014
Pinar Sut Mamulleri Sanayii As in Health and Wellness (turkey)
Strategic Direction
Key Facts
Summary 5 Pinar Sut Mamulleri Sanayii AS: Key Facts
Summary 6 Pinar Sut Mamulleri Sanayii AS: Operational Indicators 2012-2014
Company Background
Competitive Positioning
Summary 7 Pinar Sut Mamulleri Sanayii AS: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2009-2014
Table 18 Sales of BFY Beverages by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of BFY Beverages: % Value 2010-2014
Table 20 LBN Brand Shares of BFY Beverages: % Value 2011-2014
Table 21 Distribution of BFY Beverages by Format: % Value 2009-2014
Table 22 Forecast Sales of BFY Beverages by Category: Value 2014-2019
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2009-2014
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2010-2014
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2011-2014
Table 28 Distribution of BFY Packaged Food by Format: % Value 2009-2014
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2014-2019
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2009-2014
Table 32 Sales of Food Intolerance by Category: % Value Growth 2009-2014
Table 33 Lactose-free Dairy by Type: % Value Breakdown 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993765_health_wellness_turkey.aspx?dt=t&afid=101
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