(MENAFNEditorial)
Increases in average unit prices and retail value sales in 2014 were the result of policies to deliver an economic recovery and reduce the high fiscal deficit. Inflationary pressures along with cuts in the subsidies on energy and increases in taxes were put into effect overnight in 2014 driving retail value sales for many products in home care and increasing the costs of production. Increases in disposable incomes were evident throughout the review period overshadowed and annulled however...
Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/993804_home_care_egypt.aspx?afid=101
Product coverage:Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
HOME CARE IN EGYPT
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Political Conditions Stabilise Along With the Economy
Strong Advertising Campaigns Implemented for Various Home Care Products
Port-said Detergents Sae Procter & Gamble Egypt Sae and Henkel Pdc Egypt Sae Continue To Lead the Home Care Market
Modern Grocery Retailing Still Leads
Slow Growth Expected Over the Forecast Period As Cagr Forecasts Remain Limited
Key Trends and Developments
Economic Recovery Policies Begin To Take Effect.
Modern Retailing Outlets Continue To Enjoy Popularity Among Egyptian Consumers
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Alexandria Detergents & Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 2 Alexandria Detergents & Chemical Co SAE: Key Facts
Company Background
Production
Summary 3 Alexandria Detergents & Chemical Co SAE: Production
Competitive Positioning
Summary 4 Alexandria Detergents & Chemical Co SAE: Competitive Position 2014
Arma for Soap & Detergents in Home Care (egypt)
Strategic Direction
Key Facts
Summary 5 Arma For Soap & Detergents: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Arma For Soap & Detergents: Competitive Position 2014
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 7 Home Care Co For Chemical Industries: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Home Care Co For Chemical Industries: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Comepetitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Trends
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/993804_home_care_egypt.aspx?dt=t&afid=101
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