(MENAFN- Khaleej Times) The expansion programme will deliver an increased functionality in the retail layout and circulation within the mall by positioning the right retailers at the right locations.
Dubai — Dubai Festival City Mall will unveil a Festival Square — the mall’s main atrium space — on Thursday. The event will coincide with the opening of 25 new retail stores. The mall’s retail offering is being enhanced as part of a Dh1.2 billion expansion programme.
Dubai Festival City Mall’s atrium has been redesigned as a town square as part of an expansion programme. — Supplied photo
“The expansion programme will deliver an increased functionality in the retail layout and circulation within the mall by positioning the right retailers at the right locations. It will also create more gross leasable area enhance the mall’s F&B offering and maximise its waterfront location” said Chris O’Donnell group director Al Futtaim Group Real Estate.
“The radical transformation of the mall will expand possibilities for our consumers and tenants through a series of tangible benefits that will include a significant boost in footfall enhanced visitor flow increased visibility and accessibility across all levels and more cross selling opportunities between retail categories” added O’Donnell.
The new shops to start trading on Thursday include Omega Koraba Damas Victoria’s Secrets Beauty & Accessories Jo Malone Pink Kiehl’s Reiss Starbucks Teavana Banana Republic Lacoste Kazar DKNY Women Brooks Brothers L.K. Bennett Marella Molton Brown L’Ocittane Make Up For Ever MAC Troll Beads Police Fleur D’amour Toscow.
“Many regional and international retailers have bought into our plans and have committed a growing number of stores to Dubai Festival City Mall as they are aspiring to expand their critical mass alongside our unique waterfront location on the banks of Dubai’s historic Creek” said Brad Merchant general manager of the mall.
“Amongst them we will welcome four stores during summer Massimo Dutti Dani by Dani K Kate Spade and Paul. Soon after we will see the addition of Sandro Maje DVF Mint Velvet and Zadig & Voltaire. Furthermore some 65 more stores will open by Q4 2015 to join our existing stable of iconic brands retailing out of DFCM including Dubai’s only Ikea store” added Merchant.
Dubai Festival City Mall’s expansion also includes the redesigning and landscaping of a new waterfront promenade and the launch of a new 3500sqm food court that will offer 24 restaurants with a combined capacity of over 2000 seats and featuring Dubai’s only free supervised play area for children.
The expansion programme set to be completed in the second half of next year will include 420 stores.
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