Eros BenQ ink deal to launch lifestyle brand


(MENAFN- Khaleej Times) The Eros Group will now offer QisDesigns LED luminaires at select outlets in the UAE as part of the tie-up.

Dubai — Eros Group has announced a collaboration with QisDesign a premium lifestyle design brand by the BenQ Group and will be showcasing products at the Index show from May 18 to 21 at Dubai World Trade Centre. The Eros Group will now offer QisDesign’s LED luminaires at select outlets in the UAE as part of the tie-up.

Executives from Eros Group and BenQ Group after signing the distribution partnership agreement. — Supplied photo

Deepak Babani CEO of Eros Group said: “We are pleased to announce our collaboration with the BenQ Group to distribute QisDesign’s products in the UAE through our network of stores.”

“QisDesign’s concepts have received more than 30 internationally acclaimed awards including Germany’s iF Red-Dot and the Japanese G-Mark and we take great pride in representing them in the UAE. Adding an exclusive brand such as QisDesign to our portfolio demonstrates our commitment to showcase the best brands in consumer electronics to our customers. It also reflects our endeavour to team up with innovative brands that offer design excellence and quality.”

Niranjan Gidwani deputy CEO Eros Group said: “Our clientele will now have access to an exclusive range of luminaires from the QisDesign portfolio. These will include lamps from the Infinito Compasso and Hatha ranges which have all received the Red Dot awards.”

The QisDesign line will include wall suspension table and floor lamps in a variety of materials and colours. Some of the inspirations for the luminaires come from seagulls geometric instruments crystals coral reefs and jellyfish.


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