(MENAFNEditorial)
OTC obesity products were not available in Serbia in 2014. This left consumers with a choice between meal replacement slimming slimming teas weight loss supplements or other slimming products. Consumers in Serbia are sensitive about taking pills to solve obesity problems and would tend to prefer “natural” ways so even if OTC obesity products were available in Serbia it is questionable how big an audience they would have.
Competitive Landscape
Biomed doo led weight management in Serbia with a 30% value share in 2014. It was followed by Herbalife International Inc and Nutrimax doo with respective value shares of 10% and 9%. The leader has a very long tradition in Serbia and virtually all consumers in the country have heard of its Biomed brand line. Additionally the company notably directs its attention at marketing activities and these only reinforce the manufacturer’s leading position.
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Industry Prospects
Weight management will continue to see healthy growth over the forecast period. This will be fuelled by increasing obesity problems that are at least partly a consequence of increasing fast food habits. At the same time the desire to be slim among Serbians will only grow over the forecast period and this will additionally increase demand for weight management products.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Slimming Products industry in Serbia our research will save you time and money while empowering you to make informed profitable decisions.
The Slimming Products in Serbia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Slimming Products in Serbia?
* What are the major brands in Serbia?
* What is the market size of Slimming Products in Serbia?
* What are the major brands in Serbia?
* Do consumers prefer appetite suppressants blockers burners or craving suppressants?
* Are slimming teas popular in Serbia?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
WEIGHT MANAGEMENT IN SERBIA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Weight Management by Category: Value 2009-2014
Table 2 Sales of Weight Management by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Weight Management: % Value 2010-2014
Table 4 LBN Brand Shares of Weight Management: % Value 2011-2014
Table 5 Forecast Sales of Weight Management by Category: Value 2014-2019
Table 6 Forecast Sales of Weight Management by Category: % Value Growth 2014-2019
Elephant Co Doo in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 1 Elephant Co doo: Key Facts
Summary 2 Elephant Co doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Elephant Co doo: Competitive Position 2014
Executive Summary
Consumer Health Performs Well in 2014
Floods Boost Sales in Many Categories
Overall Leading Player Slowly Losing Share
Chemists/pharmacies Slowly Loses Share
Healthy Growth Over the Forecast Period
Key Trends and Developments
the Popularity of "natural" Ie Herbal/traditional Products Is Growing
Private Label Expands But Is Still Limited To Several Categories
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Registration and Classification of Vitamins and Dietary Supplements
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2012-2014
Sources
Summary 5 Research Sources
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