(MENAFN- Arab Times) The streak of defiance and adventure that runs through Mazda cars has its roots in the heritage of Hiroshima, Mazda's home in Japan. Hiroshima rose from the ashes of nuclear destruction. Refusing to stop dreaming of a better future, the people in the region have overcome daunting challenges over and over again. The spirit of courage and grit that has underpinned Hiroshima's successful rebuilding has continued to be an inspiration to Mazda. At Mazda, everyone is ready for any challenge they may face on the road to creating great cars. Mazda continues to break the barriers of convention as it takes on the challenge of creating cars previously unimagined.
Rotary Engine Legend: Achieving the Impossible
Bringing rotary engine cars to the street. That was a formidable challenge Mazda successfully took on nearly half a century ago. At that time, creating a practical rotary engine combining high power with compact size was regarded as something of a pipe dream. Engineers around the world tried to no avail until a team of Mazda engineers made a breakthrough in 1967. Along the way, the Mazda team stumbled time and again, but eventually crossed the finish line by rolling out the iconic rotary-powered Cosmo sports car. The successful engineers became legends for achieving the impossible with unparalleled persistence and passion as well as innovation.
Winning Le Mans Endurance Race
In 1991, Mazda upset the motorsport world. The Mazda 787B equipped with the rotary engine won the coveted "triple crown" at the 24 Hours of Le Mans. Mazda's conquest of this pinnacle of endurance racing € a race that tests the limits of engines in terms of durability and efficiency € is a story of the stubborn underdog victorious at last. By accomplishing an overall win in the 1991 race, Mazda became the first and only Asian carmaker to do so. This was also the first victory for a rotary engine. Once again, Mazda created a legend with its persistence and passion.
SKYACTIV
Mazda's journey of persistence, passion and innovation has continued into the new century. Blazing a trail again, Mazda developed the SKYACTIV family of breakthrough technologies that are unleashing the untapped potential of gasoline and diesel cars.
For example, the SKYACTIV-G gasoline engine has attained a whole new level of fuel efficiency, power and exhaust performance thanks to its compression ratio of 14:1, a figure comparable to that of a racing car. SKYACTIV-G engines deliver both fuel efficiency (up to 15% more) and driving pleasure at the highest levels.
The SKYACTIV-BODY is 30% more rigid, lighter, and meets the world`s most demanding crash safety tests, at the same time as giving better handling thanks to its enhanced rigidity. This is achieved through innovative engineering, and optimized structures and materials.
The SKYACTIV-CHASSIS delivers even more of Mazda`s famous feeling of oneness between car and driver. Total re-engineering of the basics of suspension and steering systems achieved both lighter weight and superior rigidity.
Inspired Craftmanship
Breathing life into objects. Achieving such a creative wonder takes the touch of a true craftsman, exemplified by Takumi, master craftsmen in Japan's traditional trades, whose imagination turns merely useful products into something alluring, something enjoyable.
Car manufacturing is about more than just building machines that transport people. It's about creating something alive, something with a soul. Only cars with a soul can fascinate and delight. Such cars are born only when creative flight meets craftsmanship, when imagination drives engineering. At Mazda, engineers must achieve the creative heights of the Takumi craftsmen as they bring their passion and skills to the making of cars.
The MX-5, more than any other car, captures the ethos of Mazda's car manufacturing: imagination makes all the difference. With its superior acceleration and braking response, the MX-5 satisfies your every impulse and desire on the road, giving your driving imagination free rein. You will also feel a sense of oneness with the car. This is an experience that is the hallmark of all Mazda cars but particularly the MX-5. Since its arrival on the sports car scene in 1989, the MX-5 has continued to turn heads and win hearts. The MX-5 was recognized as the "best selling two-seater sports car" by Guinness World Records.
Creating a form to express the graceful beauty and power of a sprinting animal. This is the concept of Mazda's "KODO € Soul of Motion" design theme. This concept is purified into a car design through a fusion of free-wheeling imagination and down-to-earth craftsmanship, in collaboration between the designer, who lets fantasy fly on the drawing paper, and the clay modeler, who molds the idea into an actual form. Every tiny detail counts.
In countries around the world, new-generation models have been embraced by automotive critics and publications, and have been showered with awards, including car-of-the-year honors. What's most important, the new breed of cars is getting the thumbs-up from drivers. The enthusiasm of car lovers, as well as the passion of Mazda engineers, continues to rev up Mazda's engine of innovation.
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