(MENAFN- Khaleej Times) The eyes of the world will be on Milan during their hosting of Expo 2015 and with the UAE taking up the mantle for the hosting of Expo 2020.
Abu Dhabi — Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will focus on the emirate’s diversity in an extensive destination promotion and awareness push at Expo 2015 in Milan.
The destination activation in partnership with Etihad Airways will be staged in the Imagination Lounge of the Alitalia and Etihad Airways joint pavilion and feature three themed promotional activities to highlight the destination’s visitor experience.
Each theme will run for a week during the six-month Expo highlighting the identity of Abu Dhabi through food and culture; Dynamic Abu Dhabi a focus on Abu Dhabi’s events and business scene; and the emirate’s nature and sustainability credentials via a Natural Abu Dhabi theme.
“The eyes of the world will be on Milan during their hosting of Expo 2015 and with the UAE taking up the mantle for the hosting of Expo 2020 we have a golden opportunity to project our vision of the emirate to a global audience and shape perceptions of our nation over the next six months” said Jasem Al Darmaki TCA Abu Dhabi acting director-general.
The identity of Abu Dhabi through food and culture will be featured in the Expo’s opening week with Emirati chef and TCA Abu Dhabi culinary consultant chef Khulood Atiq set to bring the tastes of Emirati hospitality foods and spices to life through cooking demonstrations and cultural sessions.
“Our emphasis on food culture nature and events will be introduced to Expo visitors with a touch of Italian flair and will be supported by a selection of National Geographic destination videos specially commissioned for the event which we anticipate will generate interest in our range of tourist experiences natural landscapes accommodation and attractions” added Al Darmaki.
The five Abu Dhabi destination video vignettes include tours of the Shaikh Zayed Grand Mosque and an aerial Seawings seaplane safari of the nature adventure destination of Sir Bani Yas Island.
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