MINI sees 6% rise in sales


(MENAFN- Gulf Times) Alfardan Automobiles, the official MINI importer in Qatar, has achieved a 6% sales increase for the brand during the first quarter of this year compared to the same period in 2014, it announced yesterday.

Both the MINI 3-door Hatch and MINI 5-door Hatch claim the top spots for MINI sales in the country, according to a statement.

Ihab Allam, general manager of Alfardan Automobiles, said: "This is an exciting time for MINI in Qatar, with the sales increase being testament to the care and attention Alfardan Automobiles gives its MINI customers. We have seen the British icon's popularity grow over the years, and with some of the best-in-class models like the MINI Hatch, we are sure this upward trend will continue well into the future."

MINI started a new chapter in its long history with the launch of the MINI 5-door Hatch late last year, which is an additional model to the MINI 3-door Hatch.

Setting new standards within its competitive segment in terms of legroom, headroom and boot space, it boasts of two engine variants of BMW Group's latest generation three- and four-cylinder engines with TwinPower Turbo Technology. The four-cylinder petrol engine in the MINI Cooper S 5-door is 192hp and the three-cylinder petrol engine with a peak output of 136hp.

The 3-door hatch also comes with three-cylinder and four-cylinder engines, using a six-speed automatic gearbox and MINI TwinPower Turbo technology. The Cooper is powered by a 1.5-litre, three-cylinder engine, with outputs of 136hp, while the Cooper S 2.0-litre four-cylinder unit outputs 192hp with maximum torque of 280Nm, reaching 0-100 in 6.7 seconds.

At the start of the year, MINI fans and car enthusiasts alike were the first in the Middle East to see the new MINI John Cooper Works at Qatar International Motor Show 2015. It has the most powerful engine ever for a production MINI - a 2.0-litre TwinPower Turbo engine delivering 231hp and 320Nm of torque. Compared to the previous MINI John Cooper Works, the new model delivers 10% more power and 23% more torque. As a result, it reaches 0-100 km/h in 6.1 seconds, 0.2 seconds quicker than the older model and comes with upgraded suspension, steering, brakes and styling.

In addition, a variety of equipment and accessories brought in by the premium British brand through its MINI Yours programme offers customers a huge scope of customising options to reflect their personality and style.


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