(MENAFN- KNN India) Union Ministry of Tourism is in the process of formulating a National Tourism Policy 2015 for development and promotion of tourism in the country.
The mission has an aim to develop and position 'must experience' and 'must revisit' destination for global travellers while encouraging Indians to explore their own country and realise the potential of tourism as a major engine for economic growth, employment generation and poverty alleviation in a responsible, inclusive framework.
Some of the highlights of the policy are re-visiting National Tourism Policy 2002; rounds of consultations held to obtain inputs for the policy; a concrete 'action plan' forms part of the policy; focus of the policy on employment generation and community participation in tourism development; stress on development of tourism in a sustainable and responsible manner and an all-encompassing policy involving linkages with various ministries, departments, states, union territories and stakeholders.
A draft policy, based on suggestions received from stakeholders, eminent personalities and experts in the field of tourism, state governments and union territory administrations has been uploaded on the official websites of the Ministry of Tourism, www.incredibleindia.org and www.tourism.gov.in for inviting comments and suggestions from general public.
The policy includes setting up of "National Tourism Advisory Board" under chairmanship of Union Tourism Minister, with tourism ministers of states/UTs and domain experts as members. It will also set up "National Tourism Authority", with representation from the trade and industry and interconnected departments and agencies to execute the policy laid out by the ministry.
It also includes aspects of Swachhta (cleanliness), Suraksha (safety) and Swagat (welcome), development of core infrastructure as well as Tourism Infrastructure, emphasis on skill development across all segments, emphasis on technology enabled development in tourism like social media, mobile applications, wi-fi connectivity at tourist centres and GIS technologies, focus on promotions in established source markets and potential markets and online training programmes for international tour operators to create "India Specialists". (KNN/ST)
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