(MENAFNEditorial)
The food scandal occurred in 2013 which made a significant impact on noodles especially plain noodles. Unbranded fresh noodles widely sold in wet markets were found contaminated with hazardous substances such as oxalic acid and tinopal. As a result many people decided to replace fresh noodles with plain noodles or instant noodles. This change in consumer behaviour supported the growth of noodles especially plain noodles in 2014.
Competitive Landscape
Acecook Vietnam JSC led sales in 2013 and 2014 thanks to its continuous efforts to ensure the high quality and food safety of its products. Acecook Vietnam is considered one of the most prestigious instant noodles companies in Vietnam. In December 2013 at a food safety seminar held in Ho Chi Minh City it was announced that 100% of instant noodles samples were found to contain oxalic acid a cause of kidney stones. Acecook Vietnam was the first and only manufacturer to confirm that oxalic acid was not used in the production of their products.
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Industry Prospects
Over the forecast period healthier types of instant noodles such as rice-based or non-fried ones are expected to thrive. The main barrier to these products is the price. While Nissin Vietnam made a breakthrough to non-fried noodles by introducing its economy brand Nissin 365 rice-based noodle manufacturers have not yet done the same thing. If these manufacturers are able to reduce prices further consumers will be eager to buy these products on a regular basis.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Noodles industry in Vietnam our research will save you time and money while empowering you to make informed profitable decisions.
The Noodles in Vietnam market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Noodles in Vietnam?
* What are the major brands in Vietnam?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?
* As consumers increasingly demand convenience how will this impact sales for instant noodles?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
NOODLES IN VIETNAM
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Noodles by Category: Volume 2009-2014
Table 2 Sales of Noodles by Category: Value 2009-2014
Table 3 Sales of Noodles by Category: % Volume Growth 2009-2014
Table 4 Sales of Noodles by Category: % Value Growth 2009-2014
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2009-2014
Table 6 NBO Company Shares of Noodles: % Value 2010-2014
Table 7 LBN Brand Shares of Noodles: % Value 2011-2014
Table 8 Distribution of Noodles by Format: % Value 2009-2014
Table 9 Forecast Sales of Noodles by Category: Volume 2014-2019
Table 10 Forecast Sales of Noodles by Category: Value 2014-2019
Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Noodles by Category: % Value Growth 2014-2019
Masan Consumer Corp in Packaged Food (vietnam)
Strategic Direction
Key Facts
Summary 1 Masan Consumer Corp: Key Facts
Summary 2 Masan Consumer Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Masan Consumer Corp: Competitive Position 2014
Executive Summary
the Economic Downturn Continues To Adversely Affect the Growth of Packaged Food
Increased Sophistication and Increased Awareness of Health Boosts Demand for Healthier Products
Local Companies Receive Further Support From the Government
Traditional Distribution Channels Still Play the Main Role in Packaged Food
A Positive Outlook Is Expected for Packaged Food
Key Trends and Developments
Increased Westernisation in Vietnamese Culture Affects Packaged Food Positively
the Government Continues To Encourage the Demand for Local Brands
Competition in Packaged Food Becomes Tougher
Increased Health-consciousness Shapes Innovation and Marketing Activities
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/981941_noodles_in_vietnam.aspx?dt=t&afid=101
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