(MENAFNEditorial)
Cultural barriers inhibiting retail volume growth in incontinence are gradually being eroded as Dominican society increasingly embraces globalisation. Additionally growing consumer awareness of a variety of health and ageing issues contributed to increased acceptance of incontinence products by people living in a traditional machismo society. Although incontinence is the smallest category in tissue and hygiene in the country shifting consumer behaviours bode well for demand and sales growth.
Competitive Landscape
Familia Sancela del Pacífico (Tena) remains the leading player in incontinence in 2014 with a 39% share of retail value sales. Tena remains the most recognised brand in the country and is widely distributed via key retail channels.
Industry Prospects
Consumers are continuing to adopt more sophisticated purchasing behaviours and this trend will persist in the forecast period. The strong familial ties inherent in Dominican society are likely to contribute to greater awareness and acceptance of incontinence products. Younger consumers tend to be more aware than seniors of changes in the marketplace product offers and health issues. Younger consumers are likely to be supportive of older relatives with urinary incontinence. Growing awareness that there are products to make life more comfortable for sufferers is likely to motivate younger people to encourage parents to use them. While incontinence brands are set to maintain momentum through education and exposure promotional investment is predicted to increase in the forecast period.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Dominican Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Incontinence in Dominican Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Incontinence in Dominican Republic?
* What are the major brands in Dominican Republic?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
INCONTINENCE IN DOMINICAN REPUBLIC
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2009-2014
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Incontinence: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019
Executive Summary
Economic Recovery Contributes To Positive Growth in Tissue and Hygiene
Innovation Ignites Growth in Tissue and Hygiene
International Players Leverage Brand Perception and Innovation
Modern Retailing Offers Wider Product Selections and Convenience
Growing Consumer Awareness To Sustain Growth in Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
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