(MENAFNEditorial)
Direct selling in Hong Kong grew by 2% in current value sales terms in 2014 a recovery from its negative performance in 2013. Word-of-mouth recommendation and membership retention rates in terms of the number of active leaders in each business have remained key factors of the success and continuity of direct selling in Hong Kong. However it is noteworthy that direct selling in Hong Kong is considered mature and that companies are diverting their attention and resources towards China.
Competitive Landscape
Nu Skin Enterprises HK Inc led sales in 2014 with a 40% value share. Nu Skin Enterprises HK Inc managed to overtake USANA Hong Kong Ltd in 2013 with new products such as the AgeLOC range. Direct selling in Hong Kong remains stable and mature. Competition continues to exist among key direct selling companies with more product launches and enhancements in order to retain their appeal to consumers.
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Industry Prospects
Direct selling is expected to grow in value by a CAGR of 2% (constant 2014 prices) over the forecast period. This will be supported by the existing demand of loyal customers. However this will be slower compared to the review period. Some of the factors contributing to conservative growth over the forecast period include the maturity of direct selling competition from other non-direct selling brands in the beauty and consumer healthcare spheres as well as the availability of international brands through internet retailing. Other potential threats include a spillover effect from the tightening of policies on multilevel marketing which creates ambiguity among consumers and direct selling agents.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Hong Kong China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Hong Kong China our research will save you time and money while empowering you to make informed profitable decisions.
The Direct Selling in Hong Kong China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Hong Kong China?
* How important is direct selling in Hong Kong China?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DIRECT SELLING IN HONG KONG CHINA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2009-2014
Table 2 Direct Selling by Category: % Value Growth 2009-2014
Table 3 Direct Selling Company Shares: % Value 2010-2014
Table 4 Direct Selling Brand Shares: % Value 2011-2014
Table 5 Direct Selling Forecasts by Category: Value 2014-2019
Table 6 Direct Selling Forecasts by Category: % Value Growth 2014-2019
Executive Summary
Economic Performance Stands Still in 2014
Expansion Plans Are Put on Hold by Most Retailers
Upscale Grocery Shopping Versus Mass Non-grocery Shopping
Private Label Is Gaining Popularity Among Consumers
A Positive Performance Is Expected From Retailing Over the Forecast Period
Key Trends and Developments
the Economic Outlook Remains Stagnant in 2014
Competition Between Private Label and Branded Goods Grows Fierce
Internet Retailing Continues To Pace Itself Steadily
A Shift in Demographical Trends in Hong Kong China
Market Indicators
Table 7 Employment in Retailing 2009-2014
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 17 Non-Grocery Specialists: Value Sales Outlets and Selling Space 2009-2014
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 22 Retailing Company Shares: % Value 2010-2014
Table 23 Retailing Brand Shares: % Value 2011-2014
Table 24 Store-based Retailing Company Shares: % Value 2010-2014
Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/981605_direct_selling_in_hong_kong_china.aspx?dt=t&afid=101
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