(MENAFNEditorial)
Japan's tourism industry is off to a strong start in 2015 with healthy growth in arrivals already seen from major source markets in the Asia Pacific region particularly China and South Korea . Supported by Japan's well- developed transport and accommodation infrastructure the growth in arrivals will provide a valuable boost to tourism- related expenditure and industry value. Although the subdued economic outlook means that outbound travel is expected to contract in the short term overall the incr ease in inbound travel and long- term development plans make Japan an attractive investment destination.
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The weakness of the yen is serving to make Japan a more affordable and therefore more attractive destination for many visitors in the competitive Asia Pacific region. The number of visitors from China was up a staggering 160% (year-on-year) in February 2015 according to the Japan National Tourism Organisation while the number of visitors from South Korea increased by an impressive 58%. These visitors tend to be high spenders with official statistics suggesting the average spend of a Chinese tourist numbers around JPY150000 on shopping alone. The increase in travel is therefore providing a valuable boost to the Japanese economy. A relaxation of visa restrictions (allowing visa free stays for 15 days from Thailand Malaysia and Indonesia) is also boosting arrivals. Overall we expect to see arrivals increase by 7.6% in 2015 to reach 14.4mn.
The outlook is less positive for the outbound market. Japan entered a recession again in late 2014 and GDP growth is likely to minimal in 2015. This is hampering private consumption growth and as a consequence we expect outbound travel to contract by 1.2% in 2015. The market remains substantial however at around 23.5mn outbound tourist departures expected in 2015. As with the inbound travel market outbound travel remains dominated by Japan's Asia Pacific neighbours though the top spot for outbound will...
The Japan Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport reason for travel origin and destination; and the accommodation market.
BMI's Japan Tourism Report provides industry professionals and strategists corporate analysts associations government departments and regulatory bodies with independent forecasts and competitive intelligence on the Japanese tourism industry.
Key Benefits
* Benchmark BMI's independent tourism industry forecasts for Japan to test other views - a key input for successful budgetary and planning in the Japanese tourism market.
* Target business opportunities and risks in the Japanese tourism sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Japan.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverage
BMI Industry View
This contains a synopsis of our forecasts and any changes together with an overview of key trends and developments in the tourism industry and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects new hotel developments and acquisitions.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the tourism sector and within the broader political economic and business environment.
BMI Industry Forecast Scenario
Forecasts to end-2019 for all key indicators supported by explicit assumptions plus analysis of key downside risks to the main forecasts:
* Inbound Tourism: Total arrivals (‘000 and growth % y-o-y) arrivals by region (‘000 and growth % y-o-y) arrivals by country (‘000 and growth % y-o-y) top 10 source countries for arrivals.
* Outbound Tourism: Total departures (‘000 and growth % y-o-y) departures by regional destination (‘000 and growth % y-o-y) departures by country (‘000 and growth % y-o-y) top 10 destination countries.
* Travel & Receipts: Methods of travel for arrivals (air ship rail) (‘000 and growth % y-o-y) international tourism receipts for transport (USDbn and growth % y-o-y) international tourism receipts for travel items (USDbn and growth % y-o-y).
* Hotels: Hotel industry value (USDbn and growth % y-o-y) number of hotels (‘000 and growth % y-o-y) total overnight stays (‘000 and growth % y-o-y) length of stay occupancy rate (%) number of total
BMI’s Tourism Risk Reward Index
BMI’s Risk Reward Indices provide investors (tour operators tourism infrastructure investors financial institutions) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards.
Each of the country markets are scored using a sophisticated model that includes more than 40 industry economic and demographic data points to provide an indices of highest to lowest appeal to investors with each position explained.
Market Overview
This contains a comprehensive overview of the tourism industry in the country its overall value the value of its hotels industry trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country which brands are present in which cities the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database which contain details of projects their value the time frame their current status the companies involved and their estimated completion dates.
Competitive Landscape
This section provides insight into key domestic players in the hotel industry discussing for example the number of hotels brands financial data geographical spread recent developments and strategies of individual companies.
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