(MENAFNEditorial)
2014 brought positive changes to coffee with retail volume sales starting to increase again after several years of decline. Rising household incomes strengthened demand and coffee consumption rose amongst middle-aged and older consumers. Although standard fresh ground coffee still recorded a decline in volume terms it was not as significant as in the previous year. Growth within coffee was mainly driven by fresh ground coffee pods which was the most dynamic category and instant coffee since consumers are looking for the most practical and fastest methods of making coffee. As a result coffee increased slightly in retail volume terms in 2014 and by 2% in current value terms.
Competitive Landscape
Nestlé Hungária Kft maintained its leading position in coffee with a 27% value share in 2014. The company is a key innovator in instant coffee with its Nescafé brand and in fresh ground coffee pods with its Nespresso and Nescafé Dolce Gusto brands which ensures a leading position for the company in both categories. Douwe Egberts Hungary Zrt ranked second with 21% value share due to the company’s leading brands in fresh coffee beans and standard fresh ground coffee namely Douwe Egberts Omnia and Douwe Egberts Karaván. Tchibo Budapest Kft held the third position with a 15% value share through its Tchibo Eduscho Wiener Extra and Cafissimo brands.
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Industry Prospects
Coffee is expected to show a stable performance over the forecast period with expected 1% CAGRs in both volume and constant 2014 value terms over the forecast period. Most categories will benefit from the growing consumption of coffee and the strengthening fashion for drinking it and as a result will record positive growth. Good taste better quality easy preparation and affordable price will drive consumer demand. Therefore fresh coffee beans fresh ground coffee pods and instant coffee brands will perform best while fresh ground coffee is expected to suffer from a further decline in sales over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Hungary our research will save you time and money while empowering you to make informed profitable decisions.
The Coffee in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Coffee in Hungary?
* What are the major brands in Hungary?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Hungary?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
COFFEE IN HUNGARY
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
Table 2 Retail Sales of Coffee by Category: Value 2009-2014
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Mocca Negra Zrt in Hot Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Mocca Negra Zrt: Key Facts
Summary 2 Mocca Negra Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mocca Negra Zrt: Competitive Position 2014
Executive Summary
Hot Drinks Recovers From Crisis
Discounting Is Still the Most Attractive Promotional Tool
Nestle Hungaria Kft Strengthens Its Leading Position
Innovation Is Key To Success
Steady Growth Over the Forecast Period
Key Trends and Developments
Good Performance Within Coffee Helps Hot Drinks To Recover From Crisis
Demand for High-quality Specialty Hot Drinks Is on the Rise
Strengthening Health-consciousness Restructure Demand of Tea
Market Data
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/981525_coffee_in_hungary.aspx?dt=t&afid=101
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