(MENAFN- Khaleej Times) Dubai developer Meraas has teamed up with Rome-based jeweller and perfume maker Bulgari to launch Bulgari Residences Dubai as part of the 1.7 million sq ft Bulgari Resort and Residences that is taking shape on the Jumeira Bay Island.
The Emirate already has hotels branded for fashion houses Giorgio Armani and Gianni Versace. Dubai has 11,500 hotel rooms, four theme parks as well as the world's largest Ferris wheel under construction.
The joint venture residential project, comprising 165 apartments, eight penthouses and 15 mansions, includes landscaped private gardens swimming pools and gyms, with a variety of dining and sporting options on-site, like the 50 berths Marina and Bulgari Yacht Club, according to Meraas.
Apartments will range from one to four bedroom units in six free-standing buildings, while mansions will come with three to six bedrooms. The master development, Bulgari Resort and Residences Dubai, is scheduled for completion in 2017.
Addressing a news conference, Cherif Hosny, chief hospitality officer, Meraas said: "Bulgari Residences Dubai is not a regular development with branded elements. It is truly the first of its kind created from pre-concept, with the intention of translating the visions of both the primary stakeholders - Bulgari and Meraas - into an extraordinary man-made marvel."
"If you have a manmade island like this, there is an attraction," Hosny said, adding: "We are planning to attract a niche market for this project."
"The UAE and more particularly Dubai have proven to be exceptionally attractive for major luxury brands to set up and showcase themselves to the region's potential customer base," he said.
Entirely designed by the Italian architectural firm Antonio Citterio Patricia Viel and Partners, Bulgari Residences Dubai will be the first-of-its-kind master development in scale and magnitude, offering efficient living spaces with the brand's signature style evident in every detail - whether inside the home, in the common areas or within the wider community. On his part, Silvio Ursini, executive vice-president, Bulgari said: "". We see great demand for such high-quality developments. In 2017, upon completion of the project, the resort and residences will serve our international niche audience looking for the most exclusive experience."
Antonio Citterio is an internationally famous Italian architect who has handled the architectural and interior design aspects of all the Bulgari Hotels worldwide including, the Bulgari Resort and Residences Dubai. His close attention to the smallest detail has helped translate the luxury of the Bulgari brand along with the high quality of a Meraas development.
The launch of the Bulgari Residences Dubai complements the earlier announcement of the Bulgari Resort Dubai as part of the agreement signed in May 2014 by Abdulla Al Habbai, group chairman of Meraas, and Jean-Christophe Babin, chief executive officer of Bulgari Group. The partnership to bring the luxury hospitality brand to Dubai was signed in Rome at Bulgari's historic flagship store dating back to 1905.
Characterised by its efforts to create perfect harmony with nature through its unique architectural style, the Bulgari Resort and Residences Dubai aims to seamlessly integrate the physical elements present on the Jumeira Bay Island.
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