(MENAFN- Khaleej Times) Abu Dhabi Tourism & Culture Authority bids to attract visitors.
Abu Dhabi — Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) showcased the UAE as a key destination to the South African travel industry at the World Travel Market (WTM) 2015 held in Cape Town from April 15 to 17.
TCA Abu Dhabi along with key partners such as Etihad Airways and Oryx Tourism leveraged the opening of its new office in South Africa by hosting a stand at the event.
TCA Abu Dhabi also welcomed the UAE Ambassador Hamad Hareb Alhabsi to the stand and held a travel trade and media reception at the event.
South Africa represents the latest target tourism market for Abu Dhabi which recently appointed Johannesburg-based Development Promotions a travel representation agency to position it as a preferred destination in that market.
The establishment of a TCA Abu Dhabi office in South Africa follows the launch of daily South African Airways (SAA) morning flights between Johannesburg and Abu Dhabi adding additional air capacity to a daily evening frequency already operated by Etihad Airways.
The commercial and codeshare partnership between SAA and Etihad Airways will enable passengers to experience both these airlines on any trip to Abu Dhabi. South African travellers can enjoy Abu Dhabi’s diversity as a stopover cruising cultural sports family wellness and shopping destination.
The South African office’s marketing and promotional efforts will also raise awareness of Saadiyat Island’s Louvre Abu Dhabi Zayed National Museum and Guggenheim Abu Dhabi as well as the development of the new Abu Dhabi Cruise Terminal and Abu Dhabi International Airport’s new midfield terminal complex.
“With our sights firmly set on the travel trade and the meetings and incentive markets the new office will offer a full service to our trade partners to assist them in showcasing the destination through training sessions and joint marketing partnerships with key travel agents tour operators PCOs and incentive houses as well as host a range of familiarisation tours for both media and trade” said Mubarak Al Nuaimi TCA Abu Dhabi’s director promotions and overseas offices. “We will showcase the destination’s diversity through a series of exciting consumer and trade activations.”
Also on the calendar is a special Abu Dhabi Summer Season campaign from June to September promising three months of entertainment summer activities and discounts at Abu Dhabi’s top hotels and attractions.
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