(MENAFN) South Korean tech giant Samsung Electronics Co. aims to lift its sales of home appliances in China by as much as 50 percent this year, Yonhap News reported.
As a part of its marketing strategy to boost sales of white goods such as high-end televisions and washing machines in China, Samsung opened its first "Samsung Open House" in Beijing.
"With the aim of opening a total of 300 'Samsung Open Houses' in China this year, Samsung expects to boost sales of home appliances by 30 to 50 percent," the company said in a statement.
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