(MENAFNEditorial)
Import restrictions have negatively affected heating appliances for a long time as the market was previously supplied almost entirely by imported products mainly from China. However local production was still far from satisfying local demand again in 2014 and given import restrictions retail volume sales contracted by 4% in 2014.
Competitive Landscape
There is limited competition in heating appliances with two companies accounting for almost 30% of volume sales in 2014. New San took the lead in 2014 with retail volume share reaching 14% followed by Liliana SRL with 14%. Liliana and New San are some of the consumer appliances companies which have benefited most from the import restrictions applied by the Federal Government.
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Industry Prospects
Growth is projected at 2% CAGR over the forecast period in retail volume terms. Retail sales could be negatively affected by a tightening of import restrictions over the forecast period which would restrict product availability in retailers. On the other hand it is expected that long-term financing deals on purchases made with credit cards will help to fuel retail sales growth over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Heating Appliances industry in Argentina our research will save you time and money while empowering you to make informed profitable decisions.
The Heating Appliances in Argentina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Heating Appliances in Argentina?
* What are the major brands in Argentina?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
HEATING APPLIANCES IN ARGENTINA
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Heating Appliances: Volume 2009-2014
Table 2 Sales of Heating Appliances: Value 2009-2014
Table 3 Sales of Heating Appliances: % Volume Growth 2009-2014
Table 4 Sales of Heating Appliances: % Value Growth 2009-2014
Table 5 NBO Company Shares of Heating Appliances: % Volume 2010-2014
Table 6 LBN Brand Shares of Heating Appliances: % Volume 2011-2014
Table 7 Forecast Sales of Heating Appliances: Volume 2014-2019
Table 8 Forecast Sales of Heating Appliances: Value 2014-2019
Table 9 Forecast Sales of Heating Appliances: % Volume Growth 2014-2019
Table 10 Forecast Sales of Heating Appliances: % Value Growth 2014-2019
Longvie SA in Consumer Appliances (argentina)
Strategic Direction
Key Facts
Summary 1 Longvie SA: Key Facts
Summary 2 Longvie SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Longvie SA: Competitive Position 2014
New San SA in Consumer Appliances (argentina)
Strategic Direction
Key Facts
Summary 4 New San SA: Key Facts
Summary 5 New San SA: Operational Indicators
Company Background
Production
Summary 6 New San SA: Production Statistics 2010-2014
Competitive Positioning
Summary 7 New San SA: Competitive Position 2014
Executive Summary
Sales Contract Yet by Less Than Expected
"ahora 12" Programme Helps Prevent Sales From Collapsing
Local Manufacturers and Brands Continue To Lead Appliances Sales
Internet Retailing Leads Growth With Large Discounts
Lower Consumer Confidence and Contracting GDP Are Main Threats To Growth
Key Trends and Developments
Government's Green Initiatives Sustain Growth
Government Launches Plan Ahora 12 To Boost Consumption
Shortage of Foreign Currency Curbs Production
Internet Retailing Continues To Lead Growth
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 21 Sales of Small Appliances by Category: Volume 2009-2014
Table 22 Sales of Small Appliances by Category: Value 2009-2014
Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/980990_heating_appliances_in_argentina.aspx?dt=t&afid=101
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