(MENAFN- Arab Times) Taking your favourite car brand wherever you go, BMW Middle East has introduced BMW Mobi, an optimized BMW website for mobile devices and desktops, to cater for the growing number of people using technology to access information. A first for the automotive industry in the Middle East, BMW Mobi is available in both English and Arabic, and features a number of customer-friendly options. Whether on the move, at the beach or in your house, customers can access BMW-ME.com or http://www.bmw-kuwait.com/
And, with just a couple of clicks, one gets a 360-degree view of any BMW vehicle or even choose the colour and additional packages of the car that best suits their preference. They can also access a preview of how the car would look via a visualizer function on BMW Mobi that enables them to change the cars' body colour, rims and design packages.
For the hardcore car enthusiasts, an overview of all the technical data of any BMW vehicle, as well as insights about its design, driving comfort and safety features, is also available through BMW Mobi. Once users want to get a real feel of the BMW car of their choice, they can book a test drive. Another added feature via BMW Mobi for BMW fans is that they can also download exclusive wallpapers and ringtones.
BMW Middle East's commitment to localising the brand and improving customer service continues to be a top priority in the Middle East. With Arabic speakers making up 60 percent of the population, combined with the fact that two markets in the Middle East are amongst the top five countries worldwide when it comes smart phone penetration; the UAE is top with three in four people - 74 percent own a smartphone, while Saudi Arabia is third with a penetration rate of 73 percent. The GCC as a whole has a high internet penetration with Kuwait number one in the region with 99 percent, Qatar and Bahrain with 97 percent and UAE with 94 percent.
Commenting on the launch BMW Mobi, Michael Keller, Marketing Manager for BMW Group Middle East, said: "Computers and mobile phones have become the main source of information for many people, particularly here in the Middle East, where mobile advertising currently outpaces online, therefore in recognition of this change in consumer habits, we have launched BMW Mobi to enable our discerning customers to access information and customise their car with a touch of a screen or a click of a button in their mother tongue, highlighting our continuous efforts to remain industry leaders."
BMW Mobi is now available across the Middle East via http://m.bmw-me.com/ or through http://www.bmw-kuwait.com/ for Kuwait.
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