(MENAFNEditorial)
Dishwashers saw stable performance since 2010 as the category benefits from low possession rate in Czech households when compared to other appliances such as washing machines or fridges. Consumers are starting to realise the advantages of dishwashers and their increasing purchasing power given by the better economic conditions in the country allows them to invest more in kitchen appliances. Dishwashers recorded 3% volume and 4% value sales increase in 2014.
Competitive Landscape
BSH Domace Spotrebice sro was the leading company in dishwashers holding 28% volume share in 2014. The company is the innovative leader in this category and its strong brands Bosch (16% volume share) and Siemens (12% volume share) were popular amongst Czech consumers thanks to strong previous marketing activities. Because of the strong presence on the company on the market and its strong activities it recorded the biggest volume share increase of one percentage point in 2014.
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Industry Prospects
Dishwashers is expected to continue with the positive development over the forecast period with an increase in volume at a CAGR of 3% whilst value sales are set to decrease their growth rate as an increase at a CAGR of 2% at constant 2014 prices is predicted. The category will benefit from the relatively low usage of dishwashers in Czech households and especially newly emerging families will look to use these devices in their households.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashers industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Dishwashers in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dishwashers in Czech Republic?
* What are the major brands in Czech Republic?
* How has this high unit price low global penetration category been affected by recessionary pressure?
* Is there a trend to slimline machines in Czech Republic?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DISHWASHERS IN THE CZECH REPUBLIC
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dishwashers by Category: Volume 2009-2014
Table 2 Sales of Dishwashers by Category: Value 2009-2014
Table 3 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 4 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 5 Sales of Dishwashers by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 7 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 8 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 9 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Executive Summary
Consumer Appliances With Volume Sales Stagnation in 2014
Built-in Major Appliances Gaining Popularity
Groupe Seb Cr Sro Leads the Competitive Landscape of Consumer Appliances
Internet Retailing Gains Stronger Position Whilst Electronics and Specialist Appliance Retailers Continues To Lead
Positive Growth of Consumer Appliances Is Expected Over the Forecast Period
Key Trends and Developments
Internet Retailing Is Gaining Share at the Cost of Electronics and Appliance Specialist Retailers
Consumers Remain Careful With Their Spending on Consumer Appliances Despite the Improvement of the Czech Economy
Operators in Pricing Strategies of Consumer Appliances Are Careful Whilst the Average Unit Price Will Be Significantly Pushed Down Through 2019
Built-in Major Appliances Strengthen Their Position in Czech Households
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/980984_dishwashers_in_the_czech_republic.aspx?dt=t&afid=101
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