(MENAFNEditorial)
Bleach remained very popular in South Africa during 2014 with many low-income households using bleach as a multi-purpose cleaning product. Many South African consumers view bleach as an affordable alternative to other home care products due to the convenience it offers in terms of multiple applications without the hassle of needing to purchase and store numerous different cleaning products. In a country in which a substantial proportion of the population can be classified as low-income consumers this is particularly important as purchasing numerous different specialised home care products can be very expensive.
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Competitive Landscape
Reckitt Benckiser South Africa continues to lead bleach in South Africa and held a value share of 40% in 2014. The company’s brands Jik and Jik Brilliant White are strong heritage brands. Jik has even become a generic term for bleach in South Africa with many consumers using the name Jik to refer to bleach generally rather than simply the brand. However Reckitt Benckiser’s value share in bleach continued to decline slowly in 2014 with much of this erosion due to the rising demand for Albion Chemicals’ Albex brand. Albex was promoted aggressively in South Africa during 2014 as Albion Chemicals lobbied for increased shelf space and used price promotions to improve consumer awareness of the Albex brand.
Industry Prospects
Bleach is set to remain highly popular in South Africa during the forecast period. The affordability of bleach and its versatility makes it a very popular alternative to other more expensive home care products this is expected to continue driving growth in bleach throughout the forecast period. The ongoing increase in the South African population and most notably rising levels of urbanisation are also expected to contribute to volume and value growth in bleach during the forecast period as cleanliness and hygiene remain important to the vast majority of South Africans.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in South Africa our research will save you time and money while empowering you to make informed profitable decisions.
The Bleach in South Africa market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bleach in South Africa?
* What are the major brands in South Africa?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in South Africa?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
BLEACH IN SOUTH AFRICA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2009-2014
Table 2 Sales of Bleach: % Value Growth 2009-2014
Table 3 NBO Company Shares of Bleach: % Value 2010-2014
Table 4 LBN Brand Shares of Bleach: % Value 2011-2014
Table 5 Forecast Sales of Bleach: Value 2014-2019
Table 6 Forecast Sales of Bleach: % Value Growth 2014-2019
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Summary 2 Pick 'n' Pay Retailers (Pty) Ltd: Operational Indicators
Company Background
Private Label
Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Private Label Portfolio
Internet Strategy
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Share of Sales Generated by Internet Retailing
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser South Africa (Pty) Ltd]: Key Facts
Company Background
Production
Summary 6 Reckitt Benckiser South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 7 Reckitt Benckiser South Africa (Pty) Ltd : Competitive Position 2014
Tiger Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 8 Tiger Brands Ltd: Key Facts
Summary 9 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Tiger Brands Ltd: Competitive Position 2014
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 11 Unilever South Africa (Pty) Ltd: Key Facts
Company Background
Production
Summary 12 Unilever South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 13 Unilever South Africa (Pty) Ltd : Competitive Position 2014
Executive Summary
Constrained Consumer Spending Impact Consumer Spending Patterns
Rising Popularity of Increasing Range of Private Label Products
Highly Competitive Retailing Industry Influences Sales of Home Care
Supermarkets Remains the Most Popular Retail Distribution Channel for Home Care
Full Table of Contents is available at:
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