(MENAFNEditorial)
Products in the cotton wool/buds/pads category in Morocco enjoy constant consumer demand. The distribution of such products has historically been characterised by open-air markets which chiefly offer a large number of low-cost imported products mainly from Spain or China which resulted in an increasing presence of low-quality products. However the growing presence of modern grocery retailers such as hypermarkets and supermarkets across the country has changed the distribution landscape of the category as such outlets widely offer higher quality.
Competitive Landscape
Johnson & Johnson Maroc SA continued to lead cotton wool/buds/pads sales in 2014 recording a retail value share of 36%. The company posted a one percentage point rise in share mainly because of the popularity of its products and their wide availability all across the country as the company is adopting a very strong distribution strategy.
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Industry Prospects
The cotton wool/buds/pads category is expected to record a value CAGR of 7% at constant 2014 prices over the forecast period which will be slightly slower than the review period CAGR. Likewise volume growth will also be slightly slower going forward. The growing impact of modern distribution channels such as hypermarkets and supermarkets is expected to create ground for many companies to launch more innovative products and therefore increase their unit prices which will maximize their sales.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Morocco our research will save you time and money while empowering you to make informed profitable decisions.
The Cotton Wool/Buds/Pads in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cotton Wool/Buds/Pads in Morocco?
* What are the major brands in Morocco?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
COTTON WOOL/BUDS/PADS IN MOROCCO
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Brior SA: Key Facts
Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Brior SA: Competitive Position 2014
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 4 K-Dis Sarl: Key Facts
Summary 5 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 K-Dis Sarl: Competitive Position 2014
Executive Summary
Tissue and Hygiene Records Strong Growth in 2014
Increasing Brand Awareness Through Price Reduction in 2014
Domestic Manufacturers Dominate Sales in Tissue and Hygiene in Morocco
Modern Grocery Retailers Gain Share in Morocco
Positive Growth Over the Forecast Period
Key Trends and Developments
Increasing Number of Women in the Workforce in Morocco
Moroccan Demographics
Retailing in Morocco
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources
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