(MENAFNEditorial)
Design and packaging innovation play integral roles in adding a premium to value sales. Examples of this in 2014 include the Period Couture range of tampons launched under the Libresse brand a range developed in co-operation with renowned designer Sarah Arnett and the packaging innovation Libresse Press-Roll-Go a hygiene and convenient disposal solution for towels.
Competitive Landscape
Procter & Gamble is the category leader with a value sales share of 32% in 2014. This represented an increase of just under half a percentage point. Procter & Gamble’s leadership position is attributable to a number of factors not least its established position in the country strong branding mass market availability and distribution and an extensive and varied product portfolio. The company is the NBO of the Always and Tampax brands both of which command loyal consumer followings. Swedish consumers are generally unwilling to change their sanitary protection brands once they have established a relationship and trust with their brand of choice. This represents in many respects a barrier to entry/growth for new category entrants and more marginalised brands on the market. It is also helping to support the incumbent positions held by leading players such as Procter & Gamble.
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Industry Prospects
The maturity of sanitary protection in Sweden will see a continued reliance on design and packaging innovation to drive value sales growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Sweden our research will save you time and money while empowering you to make informed profitable decisions.
The Sanitary Protection in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Sweden?
* What are the major brands in Sweden?
* What are the key new product launches in the sanitary protection market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
SANITARY PROTECTION IN SWEDEN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
SCA Hygiene Products Ab in Tissue and Hygiene (sweden)
Strategic Direction
Key Facts
Summary 1 SCA Hygiene Products AB: Key Facts
Summary 2 SCA Hygiene Products AB: Operational Indicators
Company Background
Production
Summary 3 SCA Hygiene Products AB: Production Statistics 2013
Competitive Positioning
Summary 4 SCA Hygiene Products AB: Competitive Position 2014
Executive Summary
Value Sales Growth Is Registered in 2014
Packaging Innovation Adds Value
Private Label Enjoys High Levels of Penetration
Grocery Retailers Lead the Distribution of Sales
Value Growth Projected for the Forecast Period
Key Trends and Developments
Volume Growth Dictated by Population Trends
Dynamism of Private Label Threatens the Positions Held by Brands
Adding Value Through Packaging Innovation
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources
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