(MENAFNEditorial)
Sales of eye care are driven mainly by the current lifestyle of Czechs which brings long hours in front of computers and TV. In addition a worsening environment with smog and dust also has a negative impact on eyes. As a result incidence of complaints such as eye irritation dryness redness itching or burning as well as eye allergies were rising at the end of the review period and this fact had a positive impact on demand for eye care products.
Competitive Landscape
PGT Healthcare was clear leader of eye care accounting for a 48% value share in 2014. The company dominated sales of standard eye care with a 59% value share in 2014. The company’s strength lies in its wide product assortment within the area including well-established and well-known brands Ophthalmo-Septonex (sold in form of eye drops) Ophtal and Lacrisyn. In addition PGT Healthcare ranked second in allergy eye care with its brand Ophthalmo-Evercil in 2014.
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- http://www.fastmr.com/prod/981069_eye_care_in_the_czech_republic.aspx?afid=101
Industry Prospects
Eye care is expected to perform well with growth of 8% in value sales at constant 2014 prices over the forecast period. The same drivers as at the end of the review period namely lifestyle of consumers and worsening environment will support sales of eye care over the forecast period. However forecast period growth will be higher than that recorded over the review period due to higher willingness of Czechs to spend money in consequence of a better economic situation over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Eye Care in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Eye Care in Czech Republic?
* What are the major brands in Czech Republic?
* How are population trends affecting eye care product sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
EYE CARE IN THE CZECH REPUBLIC
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2009-2014
Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Eye Care: % Value 2010-2014
Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014
Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019
Zentiva Ks in Consumer Health (czech Republic)
Strategic Direction
Key Facts
Summary 1 Zentiva KS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Zentiva KS: Competitive Position 2014
Executive Summary
Performance of Consumer Health Improves Slightly in 2014
Private Label Continues To See Dynamic Growth Within Consumer Health
Consumer Health Is Dominated by Multinationals
Chemists/pharmacies Remains the Dominant Distribution Channel
Good Prospects for Consumer Health
Key Trends and Developments
Better Consumer Mood Supports Sales of Consumer Health
Private Label on the Rise Within Consumer Health
Competition for Chemists/pharmacies Grows
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 3 OTC: Switches 2012-2014
Definitions
Sources
Summary 4 Research Sources
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