(MENAFNEditorial)
Current value sales of dermatologicals grew by 2% in 2014 which was a similar pace as the previous year. The relatively stable growth of dermatologicals can be attributed to growing demand for these products amongst Czech consumers together with rising prices within the category at the end of the review period. Sales were driven mainly by haemorrhoid treatments cold sore treatments and topical allergy remedies/antihistamines which were amongst the most dynamic product categories of dermatologicals in 2014.
Competitive Landscape
Bayer leads in dermatologicals and held a 19% value share in 2014. The company has success in a relatively wide range of areas of dermatologicals – it led sales of topical antifungals with 40% value share (with brands Canespor and Canesten) and ranked second in vaginal antifungals nappy (diaper) rash treatments and topical germicidals/antiseptics in 2014. The company’s brand Bepanthen was the leading brand of dermatologicals with an 8% value share in 2014. Bayer offered several variants under Bepanthen brand in 2014 – Bepanthen ointment within nappy (diaper) rash treatments cream Bepanthen Plus within topical germicidals/antiseptics Bepanthen cream for treatment of minor burns Bepanthen cream against stretch marks and Bepanthen eye drops. At the end of 2014 it launched a new variant – Bepanthen Sensiderm cream which is intended for relief from symptoms of eczema.
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Industry Prospects
Dermatologicals is expected to see value sales growth of 4% at constant 2014 prices over the forecast period. Sales will be driven by slightly growing consumption of dermatologicals as a result of rising incidence of skin ailments due to a worsening environment and hectic lifestyles amongst Czechs towards 2019. In addition value sales of dermatologicals will benefit also from rising demand for high-quality and more sophisticated products over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Medicated Skin Care in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Medicated Skin Care in Czech Republic?
* What are the major brands in Czech Republic?
* What are the most popular formats for acne treatments?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DERMATOLOGICALS IN THE CZECH REPUBLIC
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dermatologicals by Category: Value 2009-2014
Table 2 Sales of Dermatologicals by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Dermatologicals: % Value 2010-2014
Table 4 LBN Brand Shares of Dermatologicals: % Value 2011-2014
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2011-2014
Table 6 Forecast Sales of Dermatologicals by Category: Value 2014-2019
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2014-2019
Profarma Produkt Sro in Consumer Health (czech Republic)
Strategic Direction
Key Facts
Summary 1 Profarma Produkt sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Profarma Produkt sro: Competitive Position 2014
Zentiva Ks in Consumer Health (czech Republic)
Strategic Direction
Key Facts
Summary 3 Zentiva KS: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Zentiva KS: Competitive Position 2014
Executive Summary
Performance of Consumer Health Improves Slightly in 2014
Private Label Continues To See Dynamic Growth Within Consumer Health
Consumer Health Is Dominated by Multinationals
Chemists/pharmacies Remains the Dominant Distribution Channel
Good Prospects for Consumer Health
Key Trends and Developments
Better Consumer Mood Supports Sales of Consumer Health
Private Label on the Rise Within Consumer Health
Competition for Chemists/pharmacies Grows
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 9 Life Expectancy at Birth 2009-2014
Market Data
Table 10 Sales of Consumer Health by Category: Value 2009-2014
Table 11 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 13 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format: % Value 2009-2014
Table 16 Distribution of Consumer Health by Format and Category: % Value 2014
Full Table of Contents is available at:
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