(MENAFN- Emirates News Agency (WAM)) Reem bint Ibrahim Al Hashemi, Minister of State and Director-General of the Dubai Expo 2020 Bureau, has called on people across the UAE to contribute to the designing of the symbol for the iconic event, and so far more than 15,000 have registered for the Expo 2020 Dubai Logo Competition.
"We are on a journey to create a transformative Expo. Developing a logo that reflects and represents who we are and is symbolic of the inclusive event we are creating, is a meaningful milestone," said Reem Al Hashemi. "We invite the UAE community to join us on this journey by actively participating and sharing their talent, passion and inspiration."
The Expo 2020 Dubai Logo Competition, which runs until 30th April via the Expo2020 official website, aims to inspire people to discover their artistic talents and bring together some of the country's most creative minds to share their experiences, help guide, and make their mark.
UAE National, Maha Amiri, who has worked with acrylic, watercolour, pencil and charcoal for several years, said that when creating art, it should come from the heart. Amiri, a radio personality who hosts a weekly segment interviewing arts and culture influencers in the UAE, reflects upon the relevance of commonplace images and symbols that exist in our visual environment in her art, emphasising their ability to guide moods, emotions and behaviour both consciously and subconsciously.
"The UAE is fast becoming a centre of creative excellence and I'm constantly impressed and inspired by the wealth of talent emerging from the UAE, and the number of individuals making a name for themselves on the world stage. The Expo 2020 Dubai logo design competition provides a real opportunity for anyone in the UAE to show their creative side, but also for people all over the world to see for themselves the creativity that exists in the UAE. In my view, there is no specific way to present the perfect design or image, but it must be personal, one of a kind, and convey passion, creativity and flair," said Amiri.
"A thoughtful logo is a key component of the success of any organisation," said another expert, Noel Tabb, who is a Managing Partner and Executive Creative Director at Bellwether Brand Consultancy. Bellwether is a leader in brand creation, strategy and design, with unique experience in creating Arab World brands and launching them internationally. Tabb's award winning experience includes visual identity work for Burj Al Arab, as well as for major local, regional and international companies.
As well as the prestige of seeing their design used as the Official Expo 2020 Dubai logo, the winner of the chosen design will win AED100,000, a trip for four to three previous World Expo cities, and will receive a season pass for two to Expo 2020 Dubai, including an invitation to the official opening ceremony.
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