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Yan S. Huang award winning digital marketing consultant that specializes in SEO SEM and email marketing shares tips to prepare for the Google Mobile Friendly algorithm change on 4/21/2015 12:00 AM PST.
Yan S. Huang award winning digital marketer with 16+ years of experience creating and marketing websites has worked on countless SEO or search engine optimization Google Adwords PPC or pay-per-click and email marketing campaigns including for TOMS Seth MacFarlane and J-Lo. Huang have been invited as speaker and panel speaker at Pasadena City College University of Southern California and Young Presidents' Organization or YPO. He is a featured expert on Reviews.com for Email Marketing Services.
Yan S. Huang shares his tips to prepare for the Google Mobile Friendly algorithm change that rolls out beginning 4/21/2015 12:00 AM PST:
1. Check Health of Your Website in Google Webmaster Tools
A. Setup: If you do not have Google Webmaster Tools have your webmaster set it up. It should take no more than 15 minutes assuming they have proper access to your website.
B. Adding URL Aliases: You want to add all variations of your website URL to Google Webmaster Tools including www.* https://* and https://www.*. for e-commerce websites and m.* for your mobile website.
C. Check Important Updates: Once logged into Google Webmaster Tools go to Messages to check if there are any issues that Google wants you to fix.
D. Check Crawl Errors: Click into Crawl and then Crawl Errors. Be sure to check under the Desktop Smartphone Feature phone tabs and underneath each device category check the Server error Access denied Not found and Blocked sub tabs if it displays errors.
E. Check Pages Indexed: Click into Google Index and then Index Status to see if the "Total indexed" reflects on how many pages in your website roughly. If this number does not match up check your sitemap.xml and possibly robots.txt if there are any access denied pages.
2. Check Your Website Using The Google Mobile Friendly Test Tool
https://www.google.com/webmasters/tools/mobile-friendly/
In rare occasions if the Mobile Friendly Test tool indicates that your website is mobile friendly but Google Webmaster Tools indicates otherwise listen to Webmaster Tools.
3. Check Your Website on a Mobile Device
The best way to see if a website is truly mobile friendly is to check on a smart phone and tablet preferably on iPhone iPad and Android. I have seen many occasions of web developers especially for small businesses launching responsive websites that appeared broken on an iPhone. It turned out their only method of testing was resizing their web browser window. This should be the first but of many quality assurance use cases.
Yan S. Huang is available for hire as a digital marketing consultant and can be contacted through his website http://www.yan411.com.
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