(MENAFNEditorial)
Despite the economic downturn of 2014 tissues and hygiene registered steady value growth of 10%. The value growth was marginally lower in comparison with 2013 but still showed the industry's capability to renew itself and to focus more effectively on Brazilian consumer demands. The industry was mainly pushed by toilet paper incontinence and sanitary protection having those a strong correlation with value adding products and overall consumption sophistication.
Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage:Away-From-Home Tissue and Hygiene Retail Tissue and Hygiene Total Tissue and Hygiene.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Tissue and Hygiene market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
TISSUE AND HYGIENE IN BRAZIL
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Tissues and Hygiene Registers Positive Growth in 2014 Despite Economic Downturn
Brazilian Consumers Look for Quality But Are Unwilling To Overspend
Bigger Packages Gain in Importance in Order To Increase the Access of Specific Products To the Consumer
With Better Discount Possibilities Supermarkets and Hypermarkets Gain in Importance Over the Review Period
Enhanced Technology and Extra Demand for Sophistication Are Expected To Drive Sales for Tissue and Hygiene Over the Forecast Period
Key Trends and Developments
Local Manufacturers Gain Strength Forcing Global Players To Increase Local Investments
Players Invest in Novelties To Catch Consumers' Attention
Tissue and Hygiene Opts for Packaging Which Offers More for Less
Market Indicators
Table 1 Birth Rates 2009-2014
Table 2 Infant Population 2009-2014
Table 3 Female Population by Age 2009-2014
Table 4 Total Population by Age 2009-2014
Table 5 Households 2009-2014
Table 6 Forecast Infant Population 2014-2019
Table 7 Forecast Female Population by Age 2014-2019
Table 8 Forecast Total Population by Age 2014-2019
Table 9 Forecast Households 2014-2019
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Carrefour Comercio E Industria Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 2 Carrefour Comercio e Industria Ltda: Key Facts
Summary 3 Carrefour Comercio e Industria Ltda: Operational Indicators
Internet Strategy
Summary 4 Carrefour Comercio e Industria Ltda: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 5 Carrefour Comercio e Industria Ltda: Private Label Portfolio
Competitive Positioning
Summary 6 Carrefour Comercio e Industria Ltda: Competitive Position 2014
Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 7 Kimberly-Clark Brasil Industria e Comercio de Produtos de Higiene Ltda: Key Facts
Summary 8 Kimberly-Clark Brasil Industria e Comercio de Produtos de Higiene Ltda: Operational Indicators
Company Background
Production
Summary 9 Kimberly-Clark Brasil Industria e Comercio de Produtos de Higiene Ltda: Production Statistics 2013
Competitive Positioning
Summary 10 Kimberly-Clark Brasil Industria e Comercio de Produtos de Higiene Ltda: Competitive Position 2014
Mili SA in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 11 Mili SA: Key Facts
Summary 12 Mili SA: Operational Indicators
Company Background
Production
Summary 13 Mili SA: Production Statistics 2014
Competitive Positioning
Summary 14 Mili SA: Competitive Position 2014
Procter & Gamble Do Brasil SA in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 15 Procter & Gamble Do Brasil SA: Key Facts
Summary 16 Procter & Gamble Do Brasil SA: Operational Indicators
Company Background
Production
Summary 17 Procter & Gamble Do Brasil SA: Production Statistics 2014
Competitive Positioning
Summary 18 Procter & Gamble Do Brasil SA: Competitive Position 2014
SCA Do Brasil in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 19 SCA do Brasil: Key Facts
Company Background
Production
Summary 20 SCA do Brasil: Production Statistics 2013
Full Table of Contents is available at:
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