(MENAFNEditorial)
Dishwashing products continue to be necessities in Finland while struggling against maturity. As the economy remains unstable and unemployment rates elevate consumers with declining purchasing power are paying more attention to prices opting for more affordable products and looking out for special offers. Consumer awareness about the environmental impact of these products continues to increase and manufacturers are launching more environmentally friendly products. Moreover ecological value paired with efficiency and fewer allergens in products was trendy in 2014.
Competitive Landscape
Procter & Gamble Finland Oy remained the category leader with a 21% value share in 2014. The company’s position is due to its highly popular and globally famous Fairy brand. Reckitt Benckiser Plc (RB) followed in second position with a 16% value share due to its Finish brand. Both companies invest a great deal in advertising marketing and product development. Moreover the Fairy and Finish brands and their large selections enjoy excellent distribution and prime shelf positioning.
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Industry Prospects
In the forecast period dishwashing products in Finland will continue facing maturity and value sales will be limited by the increasing sales of private label products and bigger package sizes. However as the number of dishwashers continues to increase in Finland slowly but surely automatic dishwashing products will continue seeing an expanding customer base. Once the economy starts improving more advanced dishwashing products will generate interest thus eventually boosting value sales.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Finland our research will save you time and money while empowering you to make informed profitable decisions.
The Dishwashing in Finland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dishwashing in Finland?
* What are the major brands in Finland?
* What is the dishwasher penetration rate in Finland?
* What are the key new product launches in the dishwashing products market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
DISHWASHING IN FINLAND
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2009-2014
Category Data
Table 2 Sales of Dishwashing by Category: Value 2009-2014
Table 3 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 5 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 6 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 KiiltoClean Oy: Key Facts
Summary 2 KiiltoClean Oy Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 KiiltoClean Oy: Competitive Position 2014
S Group in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 S Group: Competitive Position 2014
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Unilever Finland Oy: Key Facts
Summary 8 Unilever Finland Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Unilever Finland Oy: Competitive Position 2014
Executive Summary
Unstable Economy Hampers Value Sales
Value-added Products Compete Against Private Label
International Companies Lead Sales
Consumers Head To Retailers That Offer the Best Deals
Improving But Modest Growth Predicted
Key Trends and Developments
Unemployment Increases in Finland
Manufacturers Improving Formulas To Reflect Greener Values
Private Label Continues To Benefit From the Unstable Economy
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources
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