(MENAFNEditorial)
Despite the general tendency to save on fast moving consumer goods in general Croatian consumers show quite considerable propensity towards convenience in retail tissue. Products of elevated quality are purchased which is particularly visible in toilet paper.
Competitive Landscape
Assuming the lead in 2012 multinational SCA Group with Zewa extended its lead to 25% value share in 2014. The company owes its success to a wide product portfolio especially in toilet paper plus a considerable effort in advertising.
Industry Prospects
The forecast period looks positive for retail tissue at least in volume sales with a predicted CAGR of 2% overall. Tissues will grow the fastest and paper tableware will be the slowest. In value terms at constant 2014 prices sales will grow slower due to declining prices and trading down. With a 1% value CAGR at constant 2014 prices for total retail tissue toilet paper will grow the most while paper tableware will even decline.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Croatia our research will save you time and money while empowering you to make informed profitable decisions.
The Retail Tissue in Croatia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Retail Tissue in Croatia?
* What are the major brands in Croatia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
RETAIL TISSUE IN CROATIA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2009-2014
Table 2 Retail Sales of Tissue by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Tissue: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Tissue: % Value 2011-2014
Table 5 Forecast Retail Sales of Tissue by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019
Paloma Zagreb Doo in Tissue and Hygiene (croatia)
Strategic Direction
Key Facts
Summary 1 Paloma Zagreb doo: Key Facts
Summary 2 Paloma Zagreb doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Paloma Zagreb doo: Competitive Position 2014
Violeta Doo in Tissue and Hygiene (croatia)
Strategic Direction
Key Facts
Summary 4 Violeta doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Violeta doo: Competitive Position 2014
Executive Summary
Tissue and Hygiene Returns To Declining Value Sales
Effects of the Common Market: Cheaper Products
Domestic Players Slowly Diminishing
Particular Importance of Health and Beauty Specialist Retailers
Volume Growth Expected To Outperform Value Growth
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources
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