(MENAFNEditorial)
In Morocco sanitary protection recorded 7% retail volume growth and 11% current value growth to reach sales of Dh518 million in 2014. Sales were chiefly driven by the growing number of sanitary protection products in the Moroccan market reflecting the rising purchasing power of Moroccans as a result of more women joining the workforce year after year. This trend encouraged Moroccan women to shift towards sanitary protection and leave behind homemade alternatives such as cloths.
Competitive Landscape
Industries Marocaines Modernes continued to lead the sanitary protection category in Morocco registering a 57% value share in 2014. This company benefits from being the exclusive distributor for The Proctor & Gamble Co's Always brand across different subcategories within sanitary protection. The Always brand is viewed as premium and enjoys strong loyalty among mid- to high-income women. Frequent television advertisements on the French and Gulf channels that are available in Morocco as well as on national television continued to support a high profile for Always.
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Industry Prospects
Over the forecast period sanitary protection is expected to continue to benefit from rising disposable income levels and the growing interest in convenient products as more women join the workforce in Morocco.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Morocco our research will save you time and money while empowering you to make informed profitable decisions.
The Sanitary Protection in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Morocco?
* What are the major brands in Morocco?
* What are the key new product launches in the sanitary protection market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
SANITARY PROTECTION IN MOROCCO
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Brior SA: Key Facts
Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Brior SA: Competitive Position 2014
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 4 Industries Marocaines Modernes: Key Facts
Summary 5 Industries Marocaines Modernes: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Industries Marocaines Modernes: Competitive Position 2014
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 7 K-Dis Sarl: Key Facts
Summary 8 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 K-Dis Sarl: Competitive Position 2014
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 10 Marjane Holding SA: Key Facts
Summary 11 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Marjane Holding SA: Competitive positioning
Production
Private Label
Summary 13 Marjane Holding SA: Private Label Portfolio
Executive Summary
Tissue and Hygiene Records Strong Growth in 2014
Increasing Brand Awareness Through Price Reduction in 2014
Domestic Manufacturers Dominate Sales in Tissue and Hygiene in Morocco
Modern Grocery Retailers Gain Share in Morocco
Positive Growth Over the Forecast Period
Key Trends and Developments
Increasing Number of Women in the Workforce in Morocco
Moroccan Demographics
Retailing in Morocco
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/978402_sanitary_protection_in_morocco.aspx?dt=t&afid=101
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